E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Liverpool; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the sportswear sector is seeking an E-Commerce & Digital Marketing Manager to drive D2C growth across the UK and EU. The successful candidate will manage website development, lead digital marketing initiatives, and coordinate inventory management for optimal results. This role requires extensive experience in e-commerce, especially in managing Paid Social campaigns, and offers a competitive salary based on experience and qualifications.

Qualifications

• 4+ years in e-commerce/digital marketing, preferably in sportswear.
• Proven success with Paid Social channels.
• Deep experience with Shopify and Google Analytics.

Responsibilities

• Oversee e-commerce site development and optimize UX.
• Plan and optimize Paid Social campaigns.
• Coordinate inventory for key launches and promotions.

Skills

E-commerce management

Digital marketing

Paid Social campaigns

Audience segmentation

Google Analytics

Education

4+ years in e-commerce or digital marketing

Tools

Shopify

Meta Ads

TikTok Ads

Pinterest

Google Ads

Job description

Job Description:

Location: Central Manchester, Head Office Based

Brand: D2C - Basketball brand, the legendary AND1 basketball brand is back

Role: E-Commerce & Digital Marketing Manager to supercharge D2C growth across the UK & EU

Responsibilities:

• Website Management: Oversee e-commerce site development with 3rd-party developers, optimize navigation, collections, UX, and product launches, align online product drops with inventory & marketing priorities
• Digital Marketing & Paid Social: Plan, launch & optimize Paid Social campaigns (Meta, TikTok, Pinterest), run A/B tests, audience segmentation, bidding strategies, monitor metrics, deliver insights, manage budgets, collaborate with creative/content teams, deliver performance reports & sales forecasts, manage marketing calendar and online trading budget, track trends
• Inventory Management: Coordinate inventory with merchandising and logistics teams, ensure site readiness for key launches and promos

Qualifications:

• 4+ years in e-commerce or digital marketing, preferably in sportswear or footwear
• Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest
• Deep experience with Shopify/Shopify+
• Skilled in Google Analytics, Ads Manager, Meta Business Suite
• Strong performance marketing mindset (ROI, conversions, CPL)

Additional Details:

• Client: House Of Fashion Associates
• Location: Liverpool, United Kingdom
• EU work permit required: Yes
• Job Views: 3
• Posted: 04.06.2025
• Expiry Date: 19.07.2025