E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Wolverhampton; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading company seeks an E-Commerce & Digital Marketing Manager to drive D2C growth for the iconic AND1 basketball brand. This role will involve website management, optimizing digital marketing strategies, and coordinating inventory to ensure successful product launches across the UK & EU.

Qualifications

• 4+ years in e-commerce or digital marketing.
• Proven success in Paid Social: Meta, TikTok, Pinterest.
• Deep experience with Shopify/Shopify+.

Responsibilities

• Oversee e-commerce site development with 3rd-party developers.
• Plan, launch & optimize Paid Social campaigns.
• Coordinate inventory with merchandising and logistics.

Skills

Paid Social

E-commerce Strategy

Performance Marketing

Inventory Coordination

Tools

Shopify

Google Analytics

Meta Business Suite

Job description

Social network you want to login/join with:

Client:

House Of Fashion Associates

Location:

Job Category:

Other

EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Central Manchester, Head Office Based

D2C - Basketball brand

The legendary AND1 basketball brand is back.

We’re on the hunt for a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to supercharge D2C growth across the UK & EU.

If you're an expert in Paid Social and e-commerce strategy, this is your chance to make a major impact on an iconic basketball lifestyle brand.

What You’ll Do:

• Website Management:
  • Oversee e-commerce site development with 3rd-party developers
  • Optimize navigation, collections, UX, and product launches
  • Align online product drops with inventory & marketing priorities
• Digital Marketing & Paid Social:
  • Plan, launch & optimize Paid Social campaigns (Meta, TikTok, Pinterest)
  • Run A/B tests, audience segmentation, and bidding strategies
  • Monitor metrics, deliver insights, and manage budgets
  • Collaborate with creative/content teams to ensure ad impact
  • Deliver clear performance reports & sales forecasts
  • Manage marketing calendar and online trading budget
  • Track trends to stay ahead of the curve
• Inventory Management:
  • Coordinate inventory with merchandising and logistics teams
  • Ensure site readiness ahead of key launches and promos

What You’ll Bring:

• 4+ years in e-commerce or digital marketing (sportswear or footwear ideal)
• Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest
• Deep experience with Shopify/Shopify+
• Skilled in Google Analytics, Ads Manager, Meta Business Suite
• Strong performance marketing mindset (ROI, conversions, CPL)