E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; Birmingham; On-site; GBP 35,000 - 60,000; Full time

Job summary

A leading company is seeking an E-Commerce & Digital Marketing Manager to drive growth for the iconic AND1 basketball brand in the UK & EU. The role involves digital marketing strategy, e-commerce site management, and inventory coordination with a strong emphasis on data and performance marketing.

Qualifications

• 4+ years in e-commerce or digital marketing (sportswear or footwear preferred).
• Deep experience with Shopify/Shopify+.
• Strong performance marketing mindset (ROI, conversions, CPL).

Responsibilities

• Oversee e-commerce site development with 3rd-party developers.
• Plan, launch, and optimize Paid Social campaigns.
• Coordinate inventory with merchandising and logistics teams.

Skills

E-commerce strategy

Paid Social

Inventory Management

Google Analytics

Tools

Shopify

Meta Ads Manager

Google Ads

Job description

Client:

House Of Fashion Associates

Location:

Birmingham, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

Job Description:

Central Manchester

Head Office Based

D2C - Basketball brand

The legendary AND1 basketball brand is back.

We’re on the hunt for a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to supercharge D2C growth across the UK & EU.

If you're an expert in Paid Social and e-commerce strategy, this is your chance to make a major impact on an iconic basketball lifestyle brand.

What You’ll Do:

• Website Management: Oversee e-commerce site development with 3rd-party developers; optimize navigation, collections, UX, and product launches; align online product drops with inventory & marketing priorities.
• Digital Marketing & Paid Social: Plan, launch, and optimize Paid Social campaigns (Meta, TikTok, Pinterest); run A/B tests, audience segmentation, and bidding strategies; monitor metrics, deliver insights, and manage budgets; collaborate with creative/content teams to ensure ad impact; deliver clear performance reports & sales forecasts; manage marketing calendar and online trading budget; track trends to stay ahead of the curve.
• Inventory Management: Coordinate inventory with merchandising and logistics teams; ensure site readiness ahead of key launches and promos.

What You’ll Bring:

• 4+ years in e-commerce or digital marketing (sportswear or footwear preferred).
• Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest.
• Deep experience with Shopify/Shopify+.
• Skilled in Google Analytics, Ads Manager, Meta Business Suite.
• Strong performance marketing mindset (ROI, conversions, CPL).