Digital Experience BA for AEM Platforms - Hybrid London

Whitbread PLC; Greater London; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

Whitbread PLC in London is seeking a Business Analyst to join the Commercial Technology team, supporting the platforms powering the digital experience for Premier Inn and Whitbread. This hybrid role places you at the heart of our content and digital ecosystem, translating business needs into clear user stories and acceptance criteria.

You'll work with Product, Content, UX, Engineering and QA to shape delivery, facilitate workshops, refine backlogs and ensure solutions meet customer needs across

Qualifications

• Experience as a Business Analyst in digital, web, CMS or product-led environments.
• Strong experience with Adobe Experience Manager (AEM) or similar CMS.
• Proven stakeholder management and workshop facilitation.
• Experience writing user stories, acceptance criteria and documenting processes.
• Background in Agile delivery teams.
• Experience using Jira and Confluence.
• Exposure to Miro and Figma is beneficial.
• Hospitality, travel or e-commerce experience is advantageous but not essential.

Responsibilities

• Gather, analyse and document business requirements for AEM and digital platforms.
• Create epics, user stories, process maps and acceptance criteria.
• Facilitate workshops and engage stakeholders across Product, Marketing, Content, UX and Technology teams.
• Supporting backlog refinement, roadmap planning and delivery readiness.
• Working closely with developers, QA and product teams to ensure solutions meet business and customer needs.
• Supporting testing, UAT and successful delivery of change initiatives.

Skills

Stakeholder management

Workshop facilitation

User stories writing

Agile methodologies

Requirement gathering

Tools

Jira

Confluence

Adobe Experience Manager (AEM)

Miro

Figma

Job description

Whitbread PLC in London is seeking a Business Analyst to join the Commercial Technology team, supporting the platforms powering the digital experience for Premier Inn and Whitbread. This hybrid role places you at the heart of our content and digital ecosystem, translating business needs into clear user stories and acceptance criteria.

You'll work with Product, Content, UX, Engineering and QA to shape delivery, facilitate workshops, refine backlogs and ensure solutions meet customer needs across