Director of Sales - Hospitality

JR United Kingdom; Salisbury; On-site; GBP 60,000 - 90,000; Full time

Job summary

A prestigious hotel in Salisbury is seeking a Director of Sales to lead its commercial efforts as it transitions to a new brand. The successful candidate will develop sales strategies, drive business development, and build robust client relationships to maximize revenue in the hospitality sector.

Qualifications

• Proven experience in senior sales leadership within hospitality.
• Strong record of exceeding sales targets.
• Commercially savvy with UK hospitality market knowledge.

Responsibilities

• Lead creation and delivery of sales strategies for corporate, group, and MICE segments.
• Identify and secure new opportunities, maintain a sales pipeline.
• Mentor and support the sales team.

Skills

Strong relationship management

Communication skills

Commercial acumen

Tools

CRM tools

Microsoft Office

Reporting tools

Job description

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Director of Sales - Hospitality, Salisbury

Location: Salisbury, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 5

Posted: 16.06.2025

Expiry Date: 31.07.2025

Job Description:

Director of Sales – Hospitality – Salisbury, SP1 3TE

The Role

Are you an experienced sales leader with a strong background in hospitality? Do you thrive on driving commercial results and creating valuable client relationships?

Milford Hall Hotel Salisbury — soon to be voco Salisbury — is looking for a confident and strategic Director of Sales to lead our commercial efforts. This is an exciting time to join as we transition to the IHG voco brand, bringing a fresh, stylish experience to Salisbury’s hotel scene.

This full-time role is a key position at Milford Hall Hotel, operated by Brightstar Hospitality, a UK-based company known for excellence across its portfolio.

In this role, you will manage and execute the sales strategy, lead business development, and focus on securing corporate, MICE, and group business to drive revenue. Building strong relationships with clients and stakeholders will be essential.

If you are commercially savvy and passionate about developing high-performing teams, we want to hear from you.

Key Responsibilities:

• Sales Strategy: Lead the creation and delivery of sales strategies for corporate, group, and MICE segments.
• Business Development: Identify and secure new opportunities, maintain a sales pipeline, and conduct presentations.
• Client & Stakeholder Management: Serve as the primary contact for key clients, ensuring excellent service and repeat business.
• Team Leadership: Mentor and support the sales team, ensuring alignment with hotel operations.
• Market Awareness: Monitor competitors and stay updated on market trends.
• Reporting & Performance Analysis: Prepare sales reports, track KPIs, and analyze performance for continuous improvement.

The Company

We are part of the IHG family, committed to memorable guest experiences driven by values of hospitality, service, and excellence.

The Person

We seek someone who:

• Has proven experience in senior sales leadership within hospitality, especially with corporate and MICE sales.
• Has a strong record of exceeding sales targets.
• Possesses excellent relationship management and communication skills.
• Can lead the onsite sales team.
• Is commercially savvy with UK hospitality market knowledge.
• Proficient in CRM, reporting tools, and Microsoft Office.