Sales Director - Food Ingredients

Page Executive; West Midlands Combined Authority; Remote; Confidential; Full time

Job summary

A leading company in bakery ingredients is seeking a Sales Director for Food Ingredients. This role involves driving sales growth, managing key product lines, and leading the commercial team while maintaining strong customer relationships in the B2B sector. The successful candidate will have extensive experience in FMCG sales, strategic market execution, and a solid understanding of food ingredients. A home-based role with travel across the UK is required.

Benefits

Competitive basic salary

Performance related bonus

Car

Executive Package

Qualifications

• Strong FMCG B2B sales expertise with ability to grow accounts.
• Skilled at developing long-term partnerships with B2B manufacturers.
• Experience managing and motivating teams.

Responsibilities

• Drive commercial sales and grow the B2B bakery market.
• Build long-term customer relationships and provide technical solutions.
• Lead market growth initiatives and position the business as a technical supplier.

Skills

Sales Expertise

Customer Relationship Management

Strategic Thinking

Leadership

Market Knowledge

Excellent Communication

Flexibility

Job description

• Sales leadership role working for an international food manufacturer
• Candidates need to have experience selling into food manufacturers

About Our Client

Sales Director - Food Ingredients

Our client is a global leader in bakery ingredients, supplying retailers, wholesalers & bakeries worldwide. It operates a vast network of manufacturing facilities and R&D centres internationally, ensuring consistent quality and innovation in baking solutions. The business serves a diverse customer base, from large-scale food manufacturers to small, independent bakers.

Job Description

Sales Director - Food Ingredients

• 
  
  Sales & Growth: Drive commercial sales, identify new opportunities, and grow the B2B bakery market. Manage key product lines and ensure market expansion.
• 
  
  Customer & Stakeholder Management: Build strong, long-term customer relationships, provide technical solutions, and collaborate with internal teams (finance, production, QA, NPD, customer service).
• 
  
  Market & Strategy Execution: Lead market growth initiatives, adapt to industry trends, and position the business as a leading technical supplier. Support the Commercial Director in strategic objectives.
• 
  
  Leadership & Team Management: Manage the commercial team, ensuring high performance, collaboration, and alignment with business goals.
• 
  
  Operational & Project Execution: Ensure H&S compliance, optimise customer equipment usage, and drive successful commercial projects.

The Successful Applicant

Sales Director - Food Ingredients

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  Commercially Driven: Strong FMCG B2B sales expertise, with a proven ability to grow accounts, manage distribution channels, and drive market expansion in the baking or food ingredients sector. This role would suit an established sales/commercial director or someone in a National Account Director/Head of Sales role looking to step up.
• 
  
  Customer-Focused Relationship Builder: Skilled at developing long-term partnerships, understanding customer needs, and delivering tailored technical and commercial solutions. You will have sold into B2B manufacturers.
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  Strategic & Results-Oriented: Ability to navigate complex markets, identify opportunities, and execute growth strategies while improving margins and market positioning.
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  Leadership & Team Management: Experienced in managing and motivating teams, fostering collaboration, and leading commercial projects to successful outcomes.
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  Technical & Market Knowledge: Strong understanding of food ingredients and applications, with the ability to leverage product expertise for business development.
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  Excellent Communicator: Strong interpersonal skills, capable of influencing internal and external stakeholders, and delivering impactful presentations.
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  Resilient & Flexible: Willingness to travel extensively (80% UK-wide) and adjust to the demands of a dynamic, customer-facing role.
• 
  
  Home based role with regular travel to manufacturing sites across the UK; the ideal location for candidates would be in the East or West Midlands

What's on Offer

Competitive basic salary

Performance related bonus

Car

Executive Package