Director Of Sales

Starry Hospitality; England; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading hospitality firm seeks a Director of Sales for two landmark Heathrow Airport hotels. This full-time role involves developing sales strategies and building relationships with airlines and corporate clients to maximize revenue. Candidates should have a strong sales background, ideally with at least 4 years of experience in sales and marketing, and a solid understanding of airport dynamics. Competitive package and bonus scheme offered, along with a chance to thrive in a fast-paced environment.

Benefits

Competitive salary

Bonus Scheme

Qualifications

• Minimum 4 years’ experience in sales and marketing or a related professional area.
• Excellent understanding of corporate travel and airport operations.
• Highly commercial mindset with a focus on data-driven performance.

Responsibilities

• Lead commercial strategy and performance across two Heathrow hotels.
• Develop aggressive solicitation programs targeting airlines and corporate accounts.
• Oversee sales and front desk operations focused on airport needs.
• Build strong relationships with key stakeholders and clients.

Skills

Sales and marketing expertise

Understanding of airport-driven markets

Data-led performance approach

Strong relationship-building skills

Education

Degree in Business Administration, Marketing, or related field

Job description

Director of Sales – Heathrow Airport Hotels (Best Western Heathrow Ariel & Novotel Heathrow)

Drive Sales at the Gateway to the World

Location : Heathrow area

Full-time

Package : Competitive and Bonus Scheme

We are seeking a Director of Sales to lead commercial strategy and performance across two landmark Heathrow Airport hotels : Best Western Heathrow Ariel and Novotel Heathrow. This is a high‑impact role at the heart of one of the world’s busiest international gateways, where corporate, leisure, airline crew, and MICE business converge.

Education & Experience

• Degree from an accredited university in Business Administration, Marketing, Hotel & Restaurant Management, or related field
• Minimum 4 years’ experience in sales and marketing or a related professional area
• Excellent understanding of airport‑driven markets : corporate travel, delayed flights, airline contracts, leisure stopovers, group tours, and MICE
• Highly commercial mindset with a data‑led approach to performance

Responsibilities

• Partner with the Group Director of Sales and DOS across the portfolio to implement strategies tailored to Heathrow’s unique market mix
• Develop and sustain an aggressive solicitation program targeting airline crews, corporate accounts, tour operators, and transit passengers
• Collaborate with management to create sales plans that maximise revenue from both rooms and M&E, aligned with airport demand cycles
• Support promotions that leverage Heathrow’s global connectivity and high passenger traffic

Managing Sales Activities

• Oversee day‑to‑day sales and front desk operations with a focus on airport guest needs (delayed flights, park and stay, groups, Arline crew, project works and corporates)
• Participate in sales calls to secure new airline, corporate, and travel trade contracts
• Use available sales systems to analyse Heathrow market trends and implement strategies to achieve revenue targets
• Assist Revenue Management in preparing accurate quarterly forecasts, factoring in airport seasonality and airline schedules

Building Successful Relationships

• Build strong client relationships by understanding the needs of airport travellers and exceeding expectations
• Anticipate the requirements of airline crews, transit passengers, and corporate travellers to deliver tailored solutions
• Develop and manage relationships with key Heathrow stakeholders : airlines, travel agents, tour operators, and corporate partners
• Collaborate with off‑property sales channels to ensure portfolio goals are achieved
• Represent the hotels and the groups hotel portfolio at trade shows, local events and airline networking events

What We’re Looking For

A strategic sales leader who thrives in a fast‑paced hospitality environment, understands the dynamics of Heathrow’s global market, and inspires teams to deliver exceptional results.

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