Director Of Marketing & Digital

Dorchester Collection; Greater London; On-site; GBP 120,000 - 170,000; Full time

Benefits offered by this job

Complimentary stays with breakfast

Royal London Private Pension scheme (8

Seasonal ticket loan

Private financial advice

Eye care vouchers

Apprenticeships and Hospitality Degree

Social events (summer party, winter 등)

Referral bonus: £1000

Well-being support

Job summary

The Dorchester Collection seeks a Director of Marketing and Digital to lead strategic and creative marketing for its three UK hotels. You will drive brand storytelling, digital initiatives, and partnerships, aligning with the global Dorchester Collection identity while appealing to luxury audiences.

You will collaborate with the Corporate office Marketing team to ensure a cohesive approach across channels, shaping how each property is perceived globally with an emphasis on exceptional guest

Qualifications

• Proven track record of shaping and delivering high-impact marketing strategies and campaigns at a global level.
• Exceptional editorial judgement, with ability to craft narratives for a highly discerning audience.
• Deep understanding of the luxury sector, with instinctive awareness of cultural relevance and tone.

Responsibilities

• Lead the strategic and creative marketing and digital direction for three UK Dorchester Collection hotels.
• Oversee development and execution of marketing, digital and creative initiatives to drive commercial success.
• Ensure brand design, digital platforms, video/photography content, and high-profile partnerships reflect brand tone of voice across touchpoints.
• Collaborate with the Corporate office Marketing team to maintain a cohesive, forward-thinking approach across channels.

Job description

Position Overview

Join us as a Director of Marketing and Digital at The Dorchester, recognised as one of ‘The Sunday Times Top 10 Best Places to Work for’ in 2024-2026 and ‘Hotel of the year – London’ at the 2024 AA Hospitality Awards. We continually strive to build and nurture a culture where inclusiveness is part of our DNA, reflected in our values of passion, personality, respect, working together, and creativity. We believe that a variety of perspectives enriches our culture and drives our success.

We care about your career and are known for having the absolute best people in the industry. When you join us Director of Marketing and Digital, you start a unique opportunity to become celebrated as the very best in your field. You'll learn not only from your fellow Legends, but also through our award-winning learning academy, so that you can achieve the highest standards of craft, service, and leadership and become a legend in your own story.

What you'll get

• Complimentary Stays: Enjoy complimentary stays with breakfast at Dorchester Collection Hotels every year.
• Discounts with our hotels, and benefit from discounts at various high street and online shops
• Employee Perks: Enrol from day 1 into the Royal London Private Pension scheme (we contribute 8% towards your pension); Benefit from seasonal ticket loan, rental deposit scheme, private financial advice, and eye care vouchers.
• Training and Development: Advance in your career by accessing various apprenticeships from Level 2 to Hospitality Degree Level 5. We partner with outstanding nationally recognised Apprenticeship providers.
• Social Events: Participate in vibrant social events, including a summer party, winter ball, pub quizzes, and cultural and milestone recognition celebrations.
• Referral Bonus: Earn a £1000 bonus when you recommend a friend.
• Well-being Support: Access immediate well-being advice because we care about our employees.

What you'll do

As a Director of Marketing and Digital, you'll love what you do and take pride in taking care of our guests:

• The Director of Marketing and Digital will serve as the strategic and creative lead for all marketing and digital direction of our three UK hotels within the Dorchester Collection. This role is entrusted to bring each hotel’s distinctive personality to life, while seamlessly aligning with the Dorchester Collection’s global brand identity and values.
• With a strong focus on innovation and storytelling, the role will oversee the development and execution of all marketing, digital, and creative initiatives, ensuring efforts inspire, engage and drive commercial success for each hotel. This includes the oversight of brand design, digital platforms, visual content (Video & Photography) and the cultivation of high profile brand partnerships and collaborations. Strong copywriting skills are key to the role to ensure brand tone of voice is reflected across all touch-points.
• Working in close partnership with our Corporate office Marketing team, you ensure a cohesive and forward-thinking approach across all channels. A deep understanding of the luxury audiences, particularly UHNWI, will inform integrated marketing strategies that enhance brand desirability and commercial performance across owners, earned and paid channels.
• You shape how each property is understood in the world and your role is to ensure that every expression reflects the individuality of each hotel, while reinforcing their collective standing within Dorchester Collection.

The items shared are the essence of a day in the life of our Director of Marketing and Digital, but we will make sure you are provided with specifics on how we care for our hotel.

What you'll bring

• A proven track record of shaping and delivering high-impact marketing strategies and campaigns at a global level.
• Exceptional editorial judgement, with the ability to craft and refine narratives that resonate with a highly discerning audience.
• A deep understanding of the luxury sector, with instinctive awareness of cultural relevance and tone.
• Confidence in managing reputation at the highest level, with the ability to navigate sensitive situations with discretion and clarity.
• Experience leading social media and content direction for premium brands, with a clear sense of how to build presence and distinction across platforms.
• Natural presence and credibility as a communicator, able to represent the hotels with confidence and build trusted relationships across stakeholders.
• A collaborative and considered leadership style, with a commitment to developing people and fostering a culture of excellence.
• A strong alignment with the values of Dorchester Collection, bringing passion, personality, respect, collaboration and creativity into everyday practice.
• Fluency in English, with the ability to communicate clearly and effectively in a professional environment.