Remote Data-Driven Creative Strategist for Paid Social

Huzzle; Greater London; Hybrid; GBP 50,000 - 90,000; Full time

Benefits offered by this job

Fully Remote

Ongoing support from Huzzle

Tailored compensation

Peer Community

Job summary

Huzzle is hiring a Creative Strategist to build and operate a systematic, data-driven creative engine that improves ad performance across multiple home improvement client accounts.

You will diagnose why ads succeed or fail, design structured testing frameworks, and translate insights into briefs for production teams. This role focuses on analytics, consumer psychology, and experimentation to drive measurable CPL improvements.

Qualifications

• Proven experience improving paid social performance through creative strategy.
• Strong ability to analyse Meta Ads performance at the creative level (CTR, hook rate, watch time).
• Experience designing structured creative testing frameworks.

Responsibilities

• Analyse performance across multiple paid social campaigns for home improvement clients.
• Diagnose creative performance issues using data points such as hook rate, CTR, watch time, frequency, and CPL trends.
• Identify the psychological drivers behind winning creatives including transformation, safety, status, and esteem.
• Design structured creative testing frameworks including hook testing and CTA testing.
• Develop new creative angles and messaging based on market sophistication and audience awareness stages.
• Write detailed creative briefs for videographers and editors to ensure clear production directions.
• Analyse test results and iterate creative direction based on performance evidence.
• Identify patterns and winning strategies across multiple client accounts and industries.
• Document insights and maintain a shared creative knowledge system.

Skills

Creative strategy expertise

Paid social analytics

Data-driven testing

Consumer psychology

Structured experimentation

Tools

Notion

ChatGPT

Claude

Job description

Huzzle is hiring a Creative Strategist to build and operate a systematic, data-driven creative engine that improves ad performance across multiple home improvement client accounts.

You will diagnose why ads succeed or fail, design structured testing frameworks, and translate insights into briefs for production teams. This role focuses on analytics, consumer psychology, and experimentation to drive measurable CPL improvements.