Digital Strategy Lead: AI, Data & Growth

Publicis Groupe; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Publicis Groupe is hiring a Digital Lead to shape the digital agenda for one of the UK's leading brands. Working with Sky, you will set strategic direction across media, data, technology and AI to deliver smarter, measurable outcomes.

You’ll influence senior stakeholders and enable teams to explore bold digital ideas with impact. You will drive data-driven strategies, foster innovation, and partner with strategists and specialists to turn insights into activation.

Qualifications

• Experience in digital strategy or digital planning with examples of evolving digital approaches.
• Strong understanding of Paid Search, Programmatic and Paid Social and how channels integrate.
• Ability to translate business challenges into clear digital/data strategies.
• Excellent communication and relationship-building with senior stakeholders.
• Experience leading multiple teams to deliver connected strategic work.
• Curiosity about AI, marketing automation, measurement and data-led strategy.
• Commercially aware with ability to navigate complexity and drive results.

Responsibilities

• Shape the digital strategy for your business area and align opportunities to Sky's priorities.
• Build trusted relationships with senior stakeholders as a go-to digital strategy partner.
• Lead digital strategy briefs and cross-channel projects with actionable outcomes.
• Champion AI, data and new digital capabilities to improve planning and activation.
• Turn audience insights into effective data strategies and activation plans.
• Coordinate planners and channel specialists around a unified digital vision.
• Monitor developments in digital media and translate opportunities into practical actions.

Skills

Digital strategy

Paid media

Data strategies

Stakeholder management

Team leadership

AI & automation

Cross-functional collaboration

Job description

Publicis Groupe is hiring a Digital Lead to shape the digital agenda for one of the UK's leading brands. Working with Sky, you will set strategic direction across media, data, technology and AI to deliver smarter, measurable outcomes.

You’ll influence senior stakeholders and enable teams to explore bold digital ideas with impact. You will drive data-driven strategies, foster innovation, and partner with strategists and specialists to turn insights into activation.