Global Data Strategy & AI Activation Lead

Publicis Groupe; Greater London; Sur place; GBP 90 000 - 120 000; Plein temps

Résumé du poste

Publicis Groupe seeks a Globally focused Data Solutions strategist to define how diverse data assets are integrated, governed, and activated through AI within Publicis AI solutions, delivering actionable business and marketing intelligence.

The role requires deep knowledge of media, transactional, and attitudinal data, and the ability to lead global data strategy initiatives across markets.

Qualifications

• Relevant experience in data strategy, analytics strategy, or marketing intelligence.
• Expertise across media, transactional, attitudinal, and first-/third-party data ecosystems.
• Strong understanding of AI, machine learning, and advanced analytics strategies
• Experience working in global or multi-market environments.
• Proven ability to influence without direct authority in complex organizations.

Responsabilités

• Global Data Strategy: Define and evolve global data strategy for Publicis AI across media, transactional, attitudinal, identity, and external data sources.
• Data Framework Design: Establish strategic frameworks for how data is sourced, integrated, enriched, and activated to support AI-driven insights and decisioning.
• Technical Implementation & Deployment: Configure, build, test, and operationalize workflows across MRCL and supporting platforms.
• AI & Product Alignment: Partner with AI, product, and engineering leaders to align data strategy with model development, GenAI use cases, and platform capabilities.
• Taxonomy & Signal Architecture: Lead the design of data taxonomies, ontologies, and signal frameworks that enable consistent intelligence across markets.
• Business Requirement Translation: Translate client and business objectives into data requirements that power marketing intelligence, measurement, and optimization.
• Governance & Responsible AI: Guide best practices for data governance, privacy, and responsible AI usage across global markets.
• Advisory & Enablement: Act as a strategic advisor to regional teams and clients on data readiness, data value, and AI enablement.
• Ecosystem Gap Identification

Connaissances

Data strategy awareness

Global collaboration

AI concepts fluency

Strategic governance

Formation

Relevant experience in data strategy/analytics/marketing intelligence

Outils

Identity resolution platforms

Customer data platforms

Measurement frameworks

Description du poste

Publicis Groupe seeks a Globally focused Data Solutions strategist to define how diverse data assets are integrated, governed, and activated through AI within Publicis AI solutions, delivering actionable business and marketing intelligence.

The role requires deep knowledge of media, transactional, and attitudinal data, and the ability to lead global data strategy initiatives across markets.