Digital Lead

Publicis Groupe; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Publicis Groupe is hiring a Digital Lead to shape the digital agenda for one of the UK's leading brands. Working with Sky, you will set strategic direction across media, data, technology and AI to deliver smarter, measurable outcomes.

You’ll influence senior stakeholders and enable teams to explore bold digital ideas with impact. You will drive data-driven strategies, foster innovation, and partner with strategists and specialists to turn insights into activation.

Qualifications

• Experience in digital strategy or digital planning with examples of evolving digital approaches.
• Strong understanding of Paid Search, Programmatic and Paid Social and how channels integrate.
• Ability to translate business challenges into clear digital/data strategies.
• Excellent communication and relationship-building with senior stakeholders.
• Experience leading multiple teams to deliver connected strategic work.
• Curiosity about AI, marketing automation, measurement and data-led strategy.
• Commercially aware with ability to navigate complexity and drive results.

Responsibilities

• Shape the digital strategy for your business area and align opportunities to Sky's priorities.
• Build trusted relationships with senior stakeholders as a go-to digital strategy partner.
• Lead digital strategy briefs and cross-channel projects with actionable outcomes.
• Champion AI, data and new digital capabilities to improve planning and activation.
• Turn audience insights into effective data strategies and activation plans.
• Coordinate planners and channel specialists around a unified digital vision.
• Monitor developments in digital media and translate opportunities into practical actions.

Skills

Digital strategy

Paid media

Data strategies

Stakeholder management

Team leadership

AI & automation

Cross-functional collaboration

Job description

Company description

Performics UK is the performance marketing arm of Publicis Media, committed to exceeding business goals by blending Data, Tech, Ops, and Talent to accelerate performance impact daily.

With over two decades of experience, we harness technology and innovation to generate and convert consumer demand across search, social, display, and commerce channels.

Embracing a deep understanding of consumer intent and behaviour, we thrive on data-driven insights, guiding our planning and optimisation processes through rapid trials, real-time enhancements, and intelligent analytics.

As the world's first Performance Orchestration agency, we have a proven track record of driving performance impact across diverse sectors and markets, leveraging our industry expertise to innovate and transform swiftly.

Performics is dedicated to delivering award-winning results and empowering all Publicis Media UK clients.

Winner of PMW's Performance Marketing Agency of the Year 2023 & 2024!

Overview

We are hiring a Digital Lead to help shape the digital future of one of the UK's most recognisable entertainment and connectivity brands. Working with Sky, you'll set the digital agenda for a priority business area and bring together media, data, technology and AI to create smarter, more effective strategies. This is an opportunity to influence senior stakeholders, turn ambitious ideas into meaningful action and help teams explore what's next in digital media. You'll provide the strategic direction that enables talented specialists and planners to deliver outstanding work.

By aligning efforts with Sky's business objectives and fostering strong stakeholder relationships, you'll deliver innovative, data-driven solutions that ensure measurable success.

Responsibilities

What you'll be doing:

• Shape the digital strategy for your business area, connecting digital opportunities to Sky's commercial priorities and creating a clear direction for teams.


• Build trusted relationships with senior stakeholders, becoming a go-to partner for digital strategy, innovation and emerging opportunities.


• Lead digital strategy briefs and cross-channel projects, turning business challenges into focused, actionable approaches that deliver measurable impact.


• Champion AI, data and new digital capabilities, identifying where innovation can genuinely improve planning, activation and performance.


• Turn audience insight into actionable data strategies, partnering with strategists and specialists to connect insight with effective activation.


• Bring teams together around one digital vision, giving planners and channel specialists the strategic guidance they need while encouraging testing, learning and continuous improvement.


• Stay close to developments across digital media, helping clients and colleagues understand emerging trends and translate the most relevant opportunities into practical action.

Qualifications

Skills we're looking for:

• Experience in digital strategy, digital planning or a related discipline, with examples of helping teams or clients evolve their digital approach.


• A strong understanding of the paid digital media landscape, including areas such as Paid Search, Programmatic and Paid Social, and how channels can work together.


• The ability to translate business challenges into clear digital and data strategies that teams can put into practice.


• Strong communication and relationship-building skills, with the ability to work effectively with senior client and internal stakeholders.


• Experience bringing together multiple teams and disciplines to deliver consistent, connected strategic work.


• Curiosity about innovation across areas such as AI, marketing automation, measurement and data-led strategy, with an interest in turning new possibilities into useful solutions.


• A collaborative, thoughtful and commercially aware approach, with the ability to navigate complexity, ask the right questions and help others deliver great work.

Additional information

Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You'll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We'll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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