Data Solution Strategist, Applied AI

Publicis Media; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Publicis Media is seeking a Globally focused Data Solutions strategist to define how diverse data assets are integrated, governed, and activated through AI within Publicis AI solutions. The role also focuses on delivering actionable business and marketing intelligence across markets.

Responsibilities include shaping global data strategy, crafting data frameworks, and ensuring governance and responsible AI practices while partnering with AI, product and engineering leaders to drive impact for

Qualifications

• Experience shaping data strategy for global or multi-market programs.
• Strong understanding of AI, ML, GenAI and analytics.
• Ability to translate business needs into data requirements across platforms.
• Proven ability to influence without direct authority in large organisations.

Responsibilities

• Define and evolve global data strategy for Publicis AI across data sources and platforms.
• Establish frameworks for data sourcing, integration and activation to support AI-driven insights.
• Configure and deploy data workflows; support end-user adoption and deployment readiness.
• Align data strategy with model development, GenAI use cases and platform capabilities.
• Lead design of data taxonomies, ontologies and signal frameworks across markets.
• Translate client objectives into data requirements powering marketing intelligence and optimization.
• Guide governance, privacy and responsible AI practices across global markets.
• Advise regional teams and clients on data readiness and AI enablement.

Skills

Global data strategy

AI concepts

Data governance

Stakeholder influence

Job description

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential.

A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

Overview

We are looking for a Globally focused Data Solutions strategist to define how diverse data assets are integrated, governed, and activated through AI within Publicis AI solutions - as well as delivering actionable business and marketing intelligence.

Responsibilities

• Global Data Strategy: Define and evolve global data strategy for Publicis AI across media, transactional, attitudinal, identity, and external data sources.
• Data Framework Design: Establish strategic frameworks for how data is sourced, integrated, enriched, and activated to support AI-driven insights and decisioning.
• Technical Implementation & Deployment: Configure, build, test, and operationalize workflows across MRCL and supporting platforms. Support deployment readiness and ensure technical solutions can be adopted successfully by end users.
• AI & Product Alignment: Partner with AI, product, and engineering leaders to align data strategy with model development, GenAI use cases, and platform capabilities.
• Taxonomy & Signal Architecture: Lead the design of data taxonomies, ontologies, and signal frameworks that enable consistent intelligence across markets.
• Business Requirement Translation: Translate client and business objectives into data requirements that power marketing intelligence, measurement, and optimization.
• Governance & Responsible AI: Guide best practices for data governance, privacy, and responsible AI usage across global markets.
• Advisory & Enablement: Act as a strategic advisor to regional teams and clients on data readiness, data value, and AI enablement.

Ideal Candidate Profile

• Deep understanding of how media, transactional, and attitudinal data combine to drive business and marketing intelligence.
• Proven ability to develop & communicate global data strategy across diverse markets/ stakeholders.
• Strong fluency in AI concepts and how data fuels ML, GenAI, and advanced analytics.
• Balances strategic vision with data availability, quality, & governance constraints

Qualifications (Required)

• Relevant experience in data strategy, analytics strategy, or marketing intelligence.
• Expertise across media, transactional, attitudinal, and first-/third-party data ecosystems.
• Strong understanding of AI, machine learning, and advanced analytics strategies
• Experience working in global or multi-market environments.
• Proven ability to influence without direct authority in complex organizations.

Preferred / Stand-Out Experience

• Experience leading or influencing enterprise or global data strategy initiatives
• Experience in media, marketing services, consulting, or technology platforms.
• Familiarity with identity resolution, measurement frameworks, or customer data platforms.
• Experience partnering with data science and engineering teams on AI initiatives.
• Background in developing data governance or responsible AI frameworks.

Additional Information

Publicis Media offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.