Digital Project Lead

Razer Inc.; Leeds; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading technology company is seeking a Digital Testing and Optimisation Specialist to lead A/B and multivariate testing programs aimed at enhancing the online customer experience. The role involves collaboration with cross-functional teams and demands strong proficiency in JavaScript, HTML, and CSS. Candidates should have experience using A/B testing tools like Monetate and demonstrate an agile mindset. This position offers a competitive salary and benefits including a company bonus and a hybrid working model.

Benefits

Discretionary company bonus

Company pension up to 7% matched

15% colleague discount

Free access to wellbeing services

Excellent parental leave policies

Qualifications

• Experience with A/B testing tools, including Monetate, ensuring proper execution.
• Strong proficiency in JavaScript, HTML, and CSS.
• Understanding of web performance metrics and optimization techniques.
• Ability to work effectively with eComm and UX teams.
• Experience working in agile environments.

Responsibilities

• Lead and manage A/B and multivariate testing programs.
• Analyse user behaviour to shape test hypotheses.
• Collaborate with teams to integrate testing into Agile workflows.
• Ensure compliance with ethical standards and data privacy regulations.
• Advocate for accessibility and inclusivity in testing.

Skills

A/B testing tools experience

Proficiency in JavaScript

Familiarity with performance metrics

Collaboration with cross-functional teams

Agile mindset

Tools

Monetate

Adobe Analytics

Job description

Digital Testing and Optimisation Specialist

Location: Asda House

Employment Type: Full time (Permanent)

Hours Per Week: 37.5

Salary: Competitive salary plus benefits

Closing Date: 1 January 2026

You will lead, build and manage an A/B and multivariate testing programme to drive measurable improvements across the online experience. Document and share findings to build a central knowledge base that informs future optimisation activity. You'll build, launch, and analyse experiments using tools such as Monetate and others, delivering insights that translate into actionable strategies. As part of the UX & Optimisation Team within Customer Strategy and Activity, you'll collaborate closely with UX, eCommerce, Product, and Technology teams - using data-driven insights to guide ideation, influence decisions, and enhance the end-to-end online journey.

Priorities Of The Role

• Implement & Manage Experiments: Build, deploy, and maintain A/B and multivariate tests across ecommerce platforms, ensuring robust and scalable execution. Work with experimentation platforms including Monetate to set up, monitor, and analyse tests. Ensure experiments run efficiently, with proper randomisation, targeting, and performance tracking.
• Improve Conversion Rate Through Testing: Collaborate with the CRO Lead, UX and Content design, Research, and Product teams to identify testing opportunities that reduce friction and enhance the user journey.
• Data-Driven Insights & Technical Optimisation: Collaborate with Data & Analytics, and UX Research to analyse user behaviour, to shape test hypotheses and identify blockers. Ensure test variations maintain site performance, SEO, and accessibility.
• Cross-Functional Collaboration & Knowledge Sharing: Work closely with eComm teams as well as UX Designers and Product Managers to integrate testing into Agile workflows. Share insights, methodologies, and best practices to foster a culture of experimentation across the business. Ensure that all tests are aligned with business goals and customer needs.
• Maintain Ethical, Compliant & Scalable Testing Practices: Ensure all experiments adhere to ethical standards, including data privacy regulations (e.g., GDPR, CCPA). Develop scalable testing processes that allow for rapid iteration without disrupting the user experience. Advocate for accessibility and inclusivity in all testing initiatives.

Lets Find Out About You

• Experimentation & A/B Testing: Experience with A/B testing tools, including Monetate, ensuring proper test setup and execution.
• Front-End Development: Strong proficiency in JavaScript, HTML, and CSS to implement and modify test variations.
• Performance & Site Optimization: Understanding of web performance metrics and techniques to improve performance and usability. Experience or working knowledge of Adobe Analytics.
• Collaboration & Communication: Ability to work effectively with eComm Events, Monetisation and Trading teams as well as UX, Product, and Development teams, translating test insights into actionable recommendations.
• Agile & Iterative Mindset: Experience working in agile environments, running fast-paced experiments, and iterating based on results.

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

Benefits

• Discretionary company bonus
• Company pension up to 7% matched
• 15% colleague discount in store and online
• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks - helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments
• We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be proud to be Asda and proud to be themselves