Digital Marketing & Acquisition Manager

Creative Resource; Wilmslow; Hybrid; GBP 40,000 - 65,000; Full time

Benefits offered by this job

25 days holiday

Pension

Employee Assistance Programme

Perkbox

Social Events

Job summary

Creative Resource is seeking a Digital Marketing & Acquisition Manager to own the digital acquisition strategy for a premium consumer brand. You will lead paid media, SEO, CRO and cross‑channel campaigns to generate qualified leads and maximize ROI.

Hybrid role with three days in the South Manchester office and two days at home, plus benefits like 25 days holiday, pension and employee assistance. You’ll need 3+ years in digital/performance marketing and strong analytics.

Qualifications

• 3+ years in digital marketing or paid media, with hands-on campaign management.
• Experience with Google Ads, Meta Ads, Pinterest Ads and LinkedIn Campaign Manager.
• Experience with SEO strategies and CRO tools (Hotjar/Google Optimize).
• Strong analytical skills and ability to translate data into ROI-focused actions.

Responsibilities

• Lead paid media, SEO, CRO and wider digital acquisition activity.
• Develop and deliver digital acquisition strategies to drive leads and growth.
• Manage budgets and allocate channels to maximise ROI.
• Test and optimise creative campaigns, run A/B and multivariate testing.
• Track performance with dashboards and report monthly/quarterly results.

Skills

Data-driven

Paid media

Google Ads

Meta Ads

Pinterest Ads

LinkedIn Ads

SEO

CRO tools

Google Analytics

Data Studio

3+ years experience

Tools

Hotjar

Google Optimize

Google Analytics

Data Studio

Job description

We’re looking for a Digital Marketing & Acquisition Manager for a premium consumer brand, to take ownership of their digital acquisition strategy.This is a hands‑on, performance‑focused role for someone who loves turning data, digital channels and great creative into measurable results.

Our Client

A premium consumer brand with a reputation for high quality, they are expanding across the UK. This is an opportunity to join an established, ambitious, international brand at an exciting stage of its UK growth.

The Role

You’ll lead paid media, SEO, CRO and wider digital acquisition activity, with responsibility for generating qualified leads, improving conversion performance and maximising ROI.You’ll own digital acquisition strategy, including:

• Developing and delivering digital acquisition strategies that drive lead generation, brand awareness and measurable growth.
• Managing paid media across Google Ads, Meta, Pinterest, YouTube and LinkedIn.
• Optimising campaigns against key performance metrics including CPL, CTR and conversion rate.
• Managing digital budgets and channel allocation to maximise efficiency and ROI.
• Leading SEO strategy, working closely with content teams to improve visibility and organic lead generation.
• Driving CRO across websites and landing pages, using data and insight to identify opportunities for improvement.
• Briefing, testing and optimising creative campaigns alongside designers and copywriters.
• Developing A/B and multivariate testing programmes across advertising, landing pages and calls to action.
• Tracking and reporting performance through monthly and quarterly dashboards.
• Working with digital partners and platforms to identify new opportunities and emerging best practice.
• Testing new lead‑generation channels and scaling the approaches that deliver results.

The role is hybrid working with time in their South Manchester office and working from home.

You

You’ll be a data‑driven digital marketer with 3+ years' experience in digital marketing, performance marketing or paid media, comfortable balancing strategic thinking with hands‑on execution. You’ll have a proven track record of managing multi‑channel campaigns and delivering measurable ROI. Strong experience is needed with Google Ads, Meta Ads Manager, Pinterest Ads and LinkedIn Campaign Manager, as well as experience developing and implementing SEO strategies and working with CRO tools such as Hotjar, Google Optimize or equivalent. You’ll be analytical, able to confidently use Google Analytics, Data Studio or equivalent reporting platforms.

What’s in it for you

• Hybrid working - 3 days office based, 2 days WFH.
• 25 days holiday plus bank holidays
• Pension
• Employee Assistance Programme
• Perkbox
• Social Events

Our Commitment to Diversity

We are committed to improving diversity, equity and inclusion within the sectors we serve. We encourage applications for this role from all backgrounds and communities and offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and any other protected status. Should you require any reasonable adjustments at any point in the recruitment process we are very happy to discuss and work with you to accommodate these.