Digital Performance Coordinator

University of Cambridge; Cambridge; Ibrido; GBP 32.000 - 42.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid working

Descrizione del lavoro

University of Cambridge seeks a Digital Performance Coordinator to lead data-driven digital marketing across a broad spectrum of channels within the Growth Marketing team. You will own day-to-day performance for paid and organic activity, focusing on engagement and conversion of prospective learners.

You'll plan, execute and optimise campaigns across the student journey; collaborate with colleagues to craft compelling assets and use insights to improve outcomes.

Competenze

• Experience delivering and optimising digital marketing campaigns, particularly across paid social and PPC.
• Familiarity with Meta Ads Manager, LinkedIn Campaign Manager and Google Ads.
• Strong understanding of audience segmentation and full-funnel digital marketing principles.

Mansioni

• Plan and deliver paid social campaigns across platforms aligned to audience targeting and priorities.
• Support paid search and display activity, ensuring campaigns are set up and optimised.
• Manage end-to-end campaign delivery, setup, targeting, ad creation, budget pacing and optimisation.
• Monitor performance against CPA, CTR, reach and conversions; implement improvements.
• Manage organic social activity, including scheduling, engagement and performance tracking.
• Collaborate with marketing colleagues to develop performance-led assets.
• Analyse campaign performance and provide insights and recommendations to improve outcomes.
• Run A/B tests and explore new tools and formats to enhance performance.
• Ensure all digital activity follows brand, accessibility and compliance standards.
• Work with external partners or agencies to support campaign delivery where required.

Conoscenze

Paid social advertising

PPC

GA4

Analytical mindset

Data interpretation

Budget management

Communication skills

A/B testing

Multi-campaign management

Campaign optimization

Strumenti

Meta Ads Manager

LinkedIn Campaign Manager

Google Ads

AI-driven campaign tools

Descrizione del lavoro

The Role

As Digital Performance Coordinator, you'll deliver a strategic, data-driven digital marketing programme across PACE. Working within the Growth Marketing team and wider External Engagement Division, you'll collaborate across email, content, and web to deliver integrated campaigns that drive engagement and conversion.

This pivotal role offers ownership of day-to-day performance across paid and organic channels. You'll use data, insight, and creativity to improve how we engage prospective learners.

You'll plan, execute, and optimise campaigns across the student journey, ensuring activity is targeted, on-brand, and aligned with priorities.

What you'll do:

• Plan and deliver paid social campaigns across platforms (e.g. Meta and LinkedIn) aligned to audience targeting and campaign priorities
• Support paid search and display activity, ensuring campaigns are set up and optimised
• Manage end-to-end campaign delivery, setup, targeting, ad creation, budget pacing, and optimisation
• Monitor performance against key metrics such as CPA, CTR, reach, and conversions, implementing improvements
• Manage organic social activity, including scheduling, engagement, and performance tracking
• Collaborate with marketing colleagues to develop compelling, performance-led assets
• Analyse campaign performance and provide insights and recommendations to improve outcomes
• Run A/B tests and explore new tools and formats (including AI-driven campaign features) to enhance performance
• Ensure all digital activity follows brand, accessibility, and compliance standards
• Work with external partners or agencies to support campaign delivery where required

Your skills:

• Experience delivering and optimising digital marketing campaigns, particularly across paid social and PPC
• Familiarity with platforms such as Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads
• Strong understanding of audience segmentation and full-funnel digital marketing principles
• Analytical mindset, with the ability to interpret data and turn it into actionable insights
• Experience using reporting tools (e.g. GA4)
• Attention to detail in campaign setup and QA
• Ability to manage multiple campaigns simultaneously
• Confident communication skills, including presenting insights clearly to colleagues
• Proactive approach, with a focus on testing, learning, and continuous improvement

Desirable:

• Experience using AI-driven campaign tools (e.g. Meta Advantage+, Google PMax)
• Experience working in higher education or a similar

You’ll be based at Madingley Hall and elements of this role are suitable for hybrid working, where staff can split their time between in-person collaboration and remote working. The frequency of the remote elements of the role can be discussed with the recruiting manager.

We welcome applications from individuals who wish to be considered for part-time working or other flexible working arrangements.

The closing date for applications is 5th August 2026.

The selection process will consist of two stages: an online interview on 25th August 2026, followed by an in-person interview on 1st September 2026 for shortlisted candidates.

Please quote reference EA50199 on your application and in any correspondence about this vacancy.

The University actively supports equality, diversity and inclusion and encourages applications from all sections of society.

The University has a responsibility to ensure that all employees are eligible to live and work in the UK.