Hybrid Digital Performance Strategist (Paid & Organic)

University of Cambridge; Cambridge; Hybrid; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Hybrid working

Job summary

University of Cambridge seeks a Digital Performance Coordinator to lead data-driven digital marketing across a broad spectrum of channels within the Growth Marketing team. You will own day-to-day performance for paid and organic activity, focusing on engagement and conversion of prospective learners.

You'll plan, execute and optimise campaigns across the student journey; collaborate with colleagues to craft compelling assets and use insights to improve outcomes.

Qualifications

• Experience delivering and optimising digital marketing campaigns, particularly across paid social and PPC.
• Familiarity with Meta Ads Manager, LinkedIn Campaign Manager and Google Ads.
• Strong understanding of audience segmentation and full-funnel digital marketing principles.

Responsibilities

• Plan and deliver paid social campaigns across platforms aligned to audience targeting and priorities.
• Support paid search and display activity, ensuring campaigns are set up and optimised.
• Manage end-to-end campaign delivery, setup, targeting, ad creation, budget pacing and optimisation.
• Monitor performance against CPA, CTR, reach and conversions; implement improvements.
• Manage organic social activity, including scheduling, engagement and performance tracking.
• Collaborate with marketing colleagues to develop performance-led assets.
• Analyse campaign performance and provide insights and recommendations to improve outcomes.
• Run A/B tests and explore new tools and formats to enhance performance.
• Ensure all digital activity follows brand, accessibility and compliance standards.
• Work with external partners or agencies to support campaign delivery where required.

Skills

Paid social advertising

PPC

GA4

Analytical mindset

Data interpretation

Budget management

Communication skills

A/B testing

Multi-campaign management

Campaign optimization

Tools

Meta Ads Manager

LinkedIn Campaign Manager

Google Ads

AI-driven campaign tools

Job description

University of Cambridge seeks a Digital Performance Coordinator to lead data-driven digital marketing across a broad spectrum of channels within the Growth Marketing team. You will own day-to-day performance for paid and organic activity, focusing on engagement and conversion of prospective learners.

You'll plan, execute and optimise campaigns across the student journey; collaborate with colleagues to craft compelling assets and use insights to improve outcomes.