Digital Marketing Officer

City College Norwich; Heacham; On-site; GBP 28,000 - 38,000; Full time

Job summary

City College Norwich is seeking a Digital Marketing Officer to drive engagement, generate leads and support student recruitment through innovative digital campaigns across web, email and social channels. You will plan, deliver and optimise multi-channel marketing campaigns, manage paid advertising on Google Ads, Meta, LinkedIn and YouTube, and create compelling digital content.

You will monitor performance and collaborate with curriculum, admissions and student services to boost learner

Qualifications

• A Level 4 qualification or above in Marketing, Digital Marketing, Communications, Business, Media or a related subject.
• At least one year's experience in a digital marketing role.
• Experience delivering successful multi-channel digital campaigns.
• Experience using website CMS.
• Excellent analytical skills and the ability to use data to improve performance.
• Outstanding communication and stakeholder management skills.
• Great attention to detail and the ability to manage multiple priorities.
• Marketing qualifications such as CIM, IDM, Google or Meta certifications would be advantageous.

Responsibilities

• Delivering integrated digital marketing campaigns across multiple platforms.
• Managing and optimising paid advertising campaigns through Google Ads, Meta, LinkedIn, YouTube and other digital channels.
• Creating engaging digital content for web, email and social media.
• Monitoring campaign performance and producing insightful reports.
• Maintaining and developing website content using the college CMS.
• Managing day-to-day social media activity and audience engagement.
• Working closely with curriculum, admissions and student services teams to support learner recruitment.
• Supporting the promotion of college events and open days.

Skills

Digital marketing

Paid advertising

Content creation

Analytics

Stakeholder management

Communication

Multi-channel campaigns

CMS

Education

Level 4 qualification or above in Marketing / Digital Marketing / Communications / Business / Media

Tools

Google Ads

Meta (Facebook)

LinkedIn

YouTube

Job description

Are you a data-driven marketer looking to make a real impact? We're seeking an enthusiastic Digital Marketing Officer to help drive engagement, generate leads and support student recruitment through innovative digital marketing campaigns. This is an exciting opportunity to join a busy and ambitious marketing team, where you will deliver impactful digital marketing campaigns, manage paid advertising activity, grow our online audiences and help drive student recruitment through digital content.

About the Role

You will be responsible for planning, delivering and optimising digital marketing campaigns across a range of channels.

Key responsibilities

• Delivering integrated digital marketing campaigns across multiple platforms.
• Managing and optimising paid advertising campaigns through Google Ads, Meta, LinkedIn, YouTube and other digital channels.
• Creating engaging digital content for web, email and social media.
• Monitoring campaign performance and producing insightful reports.
• Maintaining and developing website content using the college CMS.
• Managing day-to-day social media activity and audience engagement.
• Working closely with curriculum, admissions and student services teams to support learner recruitment.
• Supporting the promotion of college events and open days.

We are looking for someone who can bring creativity, technical expertise and a passion for digital marketing.

Requirements

• A Level 4 qualification or above in Marketing, Digital Marketing, Communications, Business, Media or a related subject.
• At least one year's experience in a digital marketing role.
• Experience delivering successful multi-channel digital campaigns.
• Experience using website Content Management Systems (CMS).
• Excellent analytical skills and the ability to use data to improve performance.
• Outstanding communication and stakeholder management skills.
• Great attention to detail and the ability to manage multiple priorities.

Marketing qualifications such as CIM, IDM, Google or Meta certifications would be advantageous.

At City College Norwich, you'll be part of a collaborative and ambitious team dedicated to transforming lives through education. We offer the opportunity to develop your skills, contribute to meaningful campaigns, and play a key role in helping learners discover their future with us. If you're a creative digital marketer with a passion for delivering results and making a difference, we'd love to hear from you.