Performance Marketing Manager

St. James’s Place; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Annual leave (28 days) + bank holidays

Private medical insurance

Pension scheme 10-15%

Enhanced parental leave

Critical illness cover

Income protection

Life assurance

EV salary sacrifice

Job summary

St. James’s Place in London is seeking an experienced Performance Marketing Manager to join our Digital and Content team. You will lead paid media planning and execution across channels to drive brand consideration, engagement and lead generation.

You will collaborate with Brand and Campaign teams, deliver data-driven insights, and optimise campaigns end-to-end in a hybrid, permanent role reporting to the Performance Marketing Lead.

Qualifications

• Proven experience managing and optimising multi-channel paid media campaigns across Paid Search, Paid Social, Display and Online Video.
• Strong proficiency with platforms such as Google Analytics, Google Ads and Meta Ads Manager, with the ability to translate data into actionable insights.
• Experience developing performance reporting, analysing campaign effectiveness and providing clear recommendations to stakeholders.
• Excellent stakeholder management and communication skills, with experience working collaboratively across marketing teams and external agencies.
• Google Ads and/or Google Analytics certifications.
• Experience with customer data platforms (CDPs), first-party data activation and personalised customer journey optimisation.

Responsibilities

• Develop and deliver integrated, full-funnel media strategies that support business growth and lead generation objectives.
• Plan, implement and optimise paid media campaigns across channels including Paid Search, Paid Social, Display, Native and Online Video.
• Work closely with internal teams and agency partners to translate business objectives into effective media plans and investment strategies.
• Monitor campaign performance and provide insightful reporting, analysis and recommendations to stakeholders.
• Leverage data from platforms such as Google Analytics, advertising platforms and CRM systems to drive optimisation and decision-making.
• Design and implement A/B testing programmes across creative, messaging, audience targeting and campaign approaches.
• Identify and evaluate new media opportunities, technologies and best practices to enhance performance and effectiveness.
• Support personalisation and optimisation across the website and digital customer journeys to improve engagement and conversion rates.
• Collaborate with Brand and Campaign teams to ensure media activity is fully integrated and aligned to wider business objectives.
• Manage audience activation strategies, including the use of first-party and third-party data where appropriate.

Skills

Paid media management

Google Analytics

Google Ads

Meta Ads Manager

A/B testing

Data-driven decision making

Stakeholder management

Campaign optimization

Tools

Google Analytics

Google Ads Manager

Meta Ads Manager

Job description

Location: London - Paddington

Workplace Type: Hybrid

Employment Type: Permanent

Seniority: Mid-Senior Level

About the Role

We're looking for an experienced and commercially minded Performance Marketing Manager to join our Digital and Content team. Reporting to the Performance Marketing Lead, you'll play a key role in developing and implementing integrated media strategies that drive brand consideration, engagement and lead generation across the funnel.

Working closely with our Brand and Campaign teams, you'll lead the planning, execution and optimisation of paid media activity across multiple channels, helping to deliver measurable business growth. This is an exciting opportunity for a data-driven marketer who thrives on using insight, innovation and optimisation to deliver outstanding results and customer experiences.

What You'll Be Doing

• Develop and deliver integrated, full-funnel media strategies that support business growth and lead generation objectives.
• Plan, implement and optimise paid media campaigns across channels including Paid Search, Paid Social, Display, Native and Online Video.
• Work closely with internal teams and agency partners to translate business objectives into effective media plans and investment strategies.
• Monitor campaign performance and provide insightful reporting, analysis and recommendations to stakeholders.
• Leverage data from platforms such as Google Analytics, advertising platforms and CRM systems to drive optimisation and decision-making.
• Design and implement A/B testing programmes across creative, messaging, audience targeting and campaign approaches.
• Identify and evaluate new media opportunities, technologies and best practices to enhance performance and effectiveness.
• Support personalisation and optimisation across the website and digital customer journeys to improve engagement and conversion rates.
• Collaborate with Brand and Campaign teams to ensure media activity is fully integrated and aligned to wider business objectives.
• Manage audience activation strategies, including the use of first-party and third-party data where appropriate.

About You

You’ll be a motivated performance marketer with a strong understanding of paid media and a passion for delivering measurable outcomes. Comfortable working in a fast-paced environment, you’ll combine strategic thinking with hands‑on campaign management and a highly analytical mindset. You’ll be confident influencing stakeholders, managing agency relationships and using data to identify opportunities for growth and optimisation.

• Proven experience managing and optimising multi‑channel paid media campaigns across Paid Search, Paid Social, Display and Online Video.
• Strong proficiency with platforms such as Google Analytics, Google Ads and Meta Ads Manager, with the ability to translate data into actionable insights.
• Experience developing performance reporting, analysing campaign effectiveness and providing clear recommendations to stakeholders.
• Excellent stakeholder management and communication skills, with experience working collaboratively across marketing teams and external agencies.
• Google Ads and/or Google Analytics certifications.
• Experience with customer data platforms (CDPs), first‑party data activation and personalised customer journey optimisation.

What's in it for you?

Whatever stage of life you're in, our benefits are designed to provide the support, flexibility, and peace of mind you need to thrive both at work and beyond.

In addition to our discretionary annual bonus scheme, which reflects both individual and company performance, you'll benefit from a market‑leading benefits package tailored to support your wellbeing, financial security, and family life.

Our benefits include:

• 28 days' annual leave plus bank holidays, with the option to purchase up to 5 additional days.
• Private Medical Insurance – company-funded cover for you and your immediate family
• Generous Pension Scheme – a non‑contributory employer contribution of 10%, increasing with length of service up to 15%, plus the opportunity to increase this through salary sacrifice
• Enhanced Parental Leave – up to 26 weeks' full pay to support growing families.
• Protection Benefits – company‑funded critical illness cover, income protection, and life assurance
• EV salary sacrifice scheme through Tusker

Reasonable Adjustments

We're an equalopportunities employer and want to ensure our recruitment process is accessibleand inclusive for all, if you require reasonable adjustment(s) at any stage please let us know by emailing us at [e-mail]

Research tells us that applicants (especially those from underrepresented groups) can be put off from applying for a role if they do not met all the criteria or have been on an extended career‑break. If you think you would be a good match for this role and can demonstrate some transferable experience, regardless of whether you tick every box.