Digital Marketing Coordinator

Scottish Council of Independent Schools; Glasgow; On-site; GBP 32,000 - 52,000; Full time

Job summary

Scottish Council of Independent Schools is seeking a creative and organised digital content specialist to join our Marketing, Admissions and Communications team in Glasgow. You will lead the creation and delivery of high-quality content across platforms, shaping how we present our brand and values to our community.

Reporting to the Head of External Relations, the role covers social media management, photo/video capture and editing, email campaigns, and web presence support, ensuring GDPR and

Qualifications

• Degree or training in marketing, media or related field.
• Experience in a digital marketing or social media role.
• Strong photography and video editing skills.
• Proficiency in Adobe Creative Suite, Canva, Meta Business Suite, Google Analytics, Microsoft 365.
• Excellent writing and proofreading ability.
• Ability to work independently, meet deadlines, and juggle multiple tasks.
• Collaborative, enthusiastic approach to teamwork.

Responsibilities

• Plan and deliver content across social media platforms (Instagram, Facebook, LinkedIn).
• Capture and edit photography and video content for various channels.
• Write and distribute email campaigns and digital newsletters.
• Support development of the school’s website, parent portal and alumni database.
• Lead on short-form video creation (reels, GIFs, etc.).
• Monitor analytics and digital trends to inform content strategy.
• Provide regular feedback and reports on performance and engagement.
• Collaborate with other departments to showcase achievements.
• Uphold GDPR, safeguarding and brand guidelines at all times.
• Any other tasks deemed necessary by the Head of External Relations.

Skills

Content creation

Social media management

Photography

Video editing

Adobe Creative Suite

Canva

Meta Business Suite

Google Analytics

Written communication

Proofreading

Deadline management

Team collaboration

Education

Degree in Marketing/Media

Tools

Adobe Creative Suite

Canva

Meta Business Suite

Google Analytics

Microsoft 365

Job description

This is an exciting opportunity to join our small and dynamic Marketing, Admissions and Communications team at a pivotal moment in the School’s development.

Reporting to the Head of External Relations, you’ll lead the creation and delivery of high-quality digital content that reflects our brand, values, and ambition. From managing day-to-day social media, to capturing photo and video content across campus, to driving digital engagement strategies – you’ll be at the heart of how we present ourselves to our community and beyond.

Main Responsibilities:

Key Responsibilities

• Plan and deliver engaging content across social media (Instagram, Facebook, LinkedIn),
• Capture and edit photography and video content for a variety of channels,
• Write and distribute email campaigns and digital newsletters,
• Play an important role in supporting the development of, population and shape of the school’s web site,parent platform and alumni database,
• Lead on short-form video creation (reels, GIFs, etc.),
• Monitor analytics and digital trends to inform content strategy,
• Provide regular feedback and reports to the wider marketing team on performance and engagement,
• Work collaboratively with other departments to showcase achievements,
• Uphold GDPR, safeguarding and brand guidelines at all times,
• Any other tasks deemed necessary by the Head of External Relations.

Ideal Candidate:

You’re a creative, organised and technically confident digital communicator, with a sharp eye for detail and a flair for storytelling. You understand how to craft engaging content and how to tailor it to different platforms and audiences.

Essential skills & experience:

• Degree or training in marketing, media or a related field,
• Previous work experience in a digital marketing or social media role,
• Strong photography and video editing skills,
• Proficiency in Adobe Creative Suite, Canva, Meta Business Suite, Google Analytics, Microsoft 365,
• Excellent writing and proofreading ability,
• Ability to work independently, meet deadlines, and juggle multiple tasks,
• A collaborative, enthusiastic approach to working with others.

Desirable:

• Experience in education or a similar environment.
• Experience in creating PPC and remarketing campaigns on social media and Google AdWords.
• Knowledge of GDPR and safeguarding principles.