Digital Paid Media Manager

SilkRoad; Guide; Hybrid; GBP 55,000 - 65,000; Full time

Benefits offered by this job

Hybrid work

Private health

Life insurance

Counselling

Job summary

Radwell International is hiring a Digital Paid Media Manager to drive paid search and shopping campaigns across the UK and Europe. You will manage high‑value campaigns, work across multiple European markets, and influence revenue through data‑driven decisions.

The role is hands‑on with opportunities to contribute to strategy and scale, reporting to the Director of Paid Media. A hybrid and flexible policy applies after training, with a strong focus on analytics and cross‑functional collaboration.

Qualifications

• 5+ years in digital marketing with hands‑on Google Ads and Microsoft Ads
• 3+ years managing e‑commerce and Google Shopping campaigns
• Experience managing international search campaigns across Europe
• Ability to operate across languages, currencies and regional buying behaviours
• Proficient with Google Analytics and advanced spreadsheet skills
• Strong communication and cross‑functional collaboration skills

Responsibilities

• Set up, manage, and optimise paid media campaigns across Google Ads and Microsoft Advertising
• Support large‑scale product advertising across millions of SKUs
• Monitor performance against revenue, ROAS and engagement metrics
• Analyse data to identify optimisation opportunities and provide insights
• Collaborate with Analytics, Product, Creative and Sales to align campaigns with inventory and demand
• Maintain and optimise product feeds per Google Merchant Center best practices
• Support agency and vendor relationships with data insights and reporting
• Implement new tools and automation to improve efficiency and scalability
• Ensure GDPR compliance and regional data privacy

Skills

Google Ads

Microsoft Ads

International campaigns

Analytics

Google Analytics

Excel

Multi-language markets

Education

Bachelor’s degree in Marketing or related field

Tools

Google Merchant Center

SQL

WhatConverts

Job description

Digital Paid Media Manager

Blackburn

Are you looking to advance your career in digital marketing? We are currently recruiting for a Digital Paid Media Manager to make a real impact within our growing E‑Commerce team. This is an exciting opportunity to work at scale, manage high‑value campaigns, and contribute to ambitious growth plans across the UK and Europe.

The Opportunity

Radwell is committed to rewarding and investing in our people, and we believe this must be reflected in our salaries and benefits. As our Digital Paid Media Manager, you can expect:

• Salary range £55,000 - £65,000 per annum
• Discretionary bonus of up to 10%, based on company performance
• A hybrid and flexible working policy (after initial training)
• Fully funded professional memberships
• Enhanced annual leave
• Private Health/Medical Insurance
• Life Insurance/Death in Service Insurance
• Access to our benefits portal with a wide range of offerings from high street to local discounts!
• A company passionate about wellbeing: 24/7 free health & wellbeing support through Medicash app and helpline, free counselling sessions and access to trained Mental Health First Aiders.
• Free tea and coffee
• Free on-site parking
• Celebration of National Engagement Days such as Employee Appreciation Day and a company passionate about supporting charitable and community work.

As Digital Paid Media Manager, you will join a collaborative and high‑performing marketing team where your work directly impacts online revenue and customer engagement across multiple European markets.

The Role

As Digital Paid Media Manager, you will play a key role in the execution and optimisation of paid search and shopping campaigns across the UK and Europe. This is a hands‑on, execution‑focused role reporting to the Director of Paid Media, with the opportunity to contribute to strategy and scale campaigns at pace.

Key responsibilities include:

• Setting up, managing, and optimising paid media campaigns across Google Ads and Microsoft Advertising (Search, Shopping, Display, Performance Max)
• Supporting large‑scale product advertising across a catalogue of millions of SKUs
• Monitoring performance against key metrics such as revenue, ROAS, acquisition, and engagement
• Analysing complex performance data to identify optimisation opportunities and provide actionable insights
• Collaborating with internal teams (Analytics, Product, Creative and Sales) to align campaigns with inventory, pricing, and demand
• Maintaining and optimising product feeds in line with Google Merchant Center best practices
• Supporting agency and vendor relationships through data insights and performance reporting
• Implementing new tools, automation, and workflows to improve efficiency and scalability
• Ensuring compliance with GDPR and regional data privacy requirements
• Keeping up to date with industry trends, competitor activity, and new paid media opportunities

About You

Being proficient in paid media platforms and having a strong analytical mindset, you will bring your previous digital marketing experience to the role, meaning the in‑depth training you receive from us will be bolstered by your own knowledge and experience. Furthermore, you will have:

• 5+ years experience in digital marketing with hands‑on expertise in Google Ads and Microsoft Ads
• 3+ years experience managing e‑commerce and Google Shopping campaigns
• Proven experience managing international search campaigns
• Proven experience managing campaigns across multiple European markets with the ability to operate across multiple languages, currencies and regional buying behaviours
• Strong analytical skills with the ability to interpret data and prioritise opportunities
• Experience working with large budgets and complex campaign structures
• Proficiency with Google Analytics and advanced spreadsheet skills (Excel, pivot tables)
• Strong communication skills and the ability to collaborate cross‑functionally

Desirable

• Experience within electrical, automation, MRO, or parts-based industries
• Experience using tools such as Google Merchant Center, SQL, or WhatConverts
• Experience managing a high volume of SKUs (circa 100,000)
• Exposure to country‑specific website structures (.co.uk, .de, .es, .it etc.)
• Experience operating within highly complex, long‑tail product environments
• Experience launching or scaling paid search activity into new European markets
• Bachelor’s degree in marketing, Business, or a related field

About Radwell

As the world's leading provider of spare parts and repair solutions in industrial electronics, robotics, and automation, Radwell has been supporting our customers in maintaining their systems for more than 40 years. Thanks to our constantly growing stock of currently more than 35+ million parts globally, and decades of cooperation with well‑known manufacturers, our customers benefit from comprehensive solutions and fast response times. With an international footprint, and headquarters in New Jersey, USA, our people work collaboratively across borders. To ensure we all thrive at Radwell, we constantly invest in our people and provide a safe, happy and rewarding workplace for each and every person.

Other organisations may call this role Paid Media Manager, PPC Manager, Performance Marketing Manager, Digital Marketing Manager.

Join Our Diverse Team

Radwell International is an equal‑opportunity employer and welcomes applications from candidates of all backgrounds. We believe that a diverse workforce is essential to our success and invite individuals who share our commitment to diversity and inclusion to join us in our mission to deliver innovative solutions and exceptional service to our customers worldwide.

Inclusion is at the heart of everything we do at Radwell International. Come be a part of our diverse and dynamic team!