Digital Paid Media Manager

Radwell International; Blackburn; Hybrid; GBP 55,000 - 65,000; Full time

Benefits offered by this job

Salary £55k-£65k per year

Discretionary bonus up to 10%

Hybrid working policy

Professional memberships

Enhanced annual leave

Private health insurance

Life insurance

Employee discounts portal

Mental health support

Free tea and coffee

Free on-site parking

Community engagement

Job summary

Radwell International in Blackburn is seeking a Digital Paid Media Manager to drive paid search and shopping campaigns across the UK and Europe within our growing E‑Commerce team. This hands-on role reports to the Director of Paid Media and offers a hybrid work arrangement, a salary range of £55,000–£65,000, and a discretionary bonus up to 10% plus extensive benefits.

You will optimize performance, manage large budgets, collaborate with Analytics, Product, Creative and Sales, and ensure GDPR

Qualifications

• 5+ years experience in digital marketing with hands-on expertise in Google Ads and Microsoft Ads.
• 3+ years experience managing e-commerce and Google Shopping campaigns.
• Proven experience managing international search campaigns.
• Experience managing campaigns across multiple European markets with multiple languages, currencies and regional buying behaviours.
• Strong analytical skills with the ability to interpret data and prioritise opportunities.
• Experience with large budgets and complex campaign structures.
• Proficiency with Google Analytics and advanced spreadsheet skills.

Responsibilities

• Setting up, managing, and optimising paid media campaigns across Google Ads and Microsoft Advertising (Search, Shopping, Display)
• Supporting large-scale product advertising across a catalogue of millions of SKUs
• Monitoring performance against key metrics such as revenue, ROAS, acquisition, and engagement
• Analysing complex performance data to identify optimisation opportunities and provide actionable insights
• Collaborating with internal teams (Analytics, Product, Creative and Sales) to align campaigns with inventory, pricing, and demand
• Maintaining and optimising product feeds in line with Google Merchant Center best practices
• Supporting agency and vendor relationships through data insights and performance reporting
• Implementing new tools, automation, and workflows to improve efficiency and scalability
• Ensuring compliance with GDPR and regional data privacy requirements
• Keeping up to date with industry trends, competitor activity, and new paid media opportunities

Skills

Digital marketing

Google Ads

Microsoft Ads

E‑commerce

Google Shopping

International campaigns

Analytical skills

Big budgets

Google Analytics

Excel

Education

Bachelor’s degree in marketing

Tools

Google Merchant Center

SQL

WhatConverts

Job description

Category

Digital Marketing

Job Location

Blackburn, LAN, GB

Position Type

Full-Time/Regular

Digital Paid Media Manager

Blackburn

Are you looking to advance your career in digital marketing? We are currently recruiting for a Digital Paid Media Manager to make a real impact within our growing E‑Commerce team. This is an exciting opportunity to work at scale, manage high‑value campaigns, and contribute to ambitious growth plans across the UK and Europe.

The Opportunity

Benefits

• Salary range £55,000 - £65,000 per annum
• Discretionary bonus of up to 10%, based on company performance
• A hybrid and flexible working policy (after initial training)
• Fully funded professional memberships
• Enhanced annual leave
• Private Health/Medical Insurance
• Life Insurance/Death in Service Insurance
• Access to our benefits portal with a wide range of offerings from high street to local discounts!
• A company passionate about wellbeing: 24/7 free health & wellbeing support through Medicash app and helpline, free counselling sessions and access to trained Mental Health First Aiders.
• Free tea and coffee
• Free on-site parking
• Celebration of National Engagement Days such as Employee Appreciation Day and a company passionate about supporting charitable and community work.

As Digital Paid Media Manager, you will join a collaborative and high‑performing marketing team where your work directly impacts online revenue and customer engagement across multiple European markets.

The Role

As Digital Paid Media Manager, you will play a key role in the execution and optimisation of paid search and shopping campaigns across the UK and Europe. This is a hands‑on, execution‑focused role reporting to the Director of Paid Media, with the opportunity to contribute to strategy and scale campaigns at pace.

Key Responsibilities Include

• Setting up, managing, and optimising paid media campaigns across Google Ads and Microsoft Advertising (Search, Shopping, Display, Performance Max)
• Supporting large‑scale product advertising across a catalogue of millions of SKUs
• Monitoring performance against key metrics such as revenue, ROAS, acquisition, and engagement
• Analysing complex performance data to identify optimisation opportunities and provide actionable insights
• Collaborating with internal teams (Analytics, Product, Creative and Sales) to align campaigns with inventory, pricing, and demand
• Maintaining and optimising product feeds in line with Google Merchant Center best practices
• Supporting agency and vendor relationships through data insights and performance reporting
• Implementing new tools, automation, and workflows to improve efficiency and scalability
• Ensuring compliance with GDPR and regional data privacy requirements
• Keeping up to date with industry trends, competitor activity, and new paid media opportunities

About You

Being proficient in paid media platforms and having a strong analytical mindset, you will bring your previous digital marketing experience to the role, meaning the in‑depth training you receive from us will be bolstered by your own knowledge and experience. Furthermore, you will have:

• 5+ years experience in digital marketing with hands‑on expertise in Google Ads and Microsoft Ads
• 3+ years experience managing e‑commerce and Google Shopping campaigns
• Proven experience managing international search campaigns
• Proven experience managing campaigns across multiple European markets with the ability to operate across multiple languages, currencies and regional buying behaviours
• Strong analytical skills with the ability to interpret data and prioritise opportunities
• Experience working with large budgets and complex campaign structures
• Proficiency with Google Analytics and advanced spreadsheet skills (Excel, pivot tables)
• Strong communication skills and the ability to collaborate cross‑functionally

Desirable

• Experience within electrical, automation, MRO, or parts‑based industries
• Experience using tools such as Google Merchant Center, SQL, or WhatConverts
• Experience managing a high volume of SKUs (circa 100,000)
• Exposure to country‑specific website structures (.co.uk, .de, .es, .it etc.)
• Experience operating within highly complex, long‑tail product environments
• Experience launching or scaling paid search activity into new European markets
• Bachelor’s degree in marketing, Business, or a related field

About Radwell

As the world's leading provider of spare parts and repair solutions in industrial electronics, robotics, and automation, Radwell has been supporting our customers in maintaining their systems for more than 40 years. Thanks to our constantly growing stock of currently more than 35+ million parts globally, and decades of cooperation with well‑known manufacturers, our customers benefit from comprehensive solutions and fast response times. With an international footprint, and headquarters in New Jersey, USA, our people work collaboratively across borders. To ensure we all thrive at Radwell, we constantly invest in our people and provide a safe, happy and rewarding workplace for each and every person.

Join Our Diverse Team

Radwell International is an equal‑opportunity employer and welcomes applications from candidates of all backgrounds. We believe that a diverse workforce is essential to our success and invite individuals who share our commitment to diversity and inclusion to join us in our mission to deliver innovative solutions and exceptional service to our customers worldwide.

Inclusion is at the heart of everything we do at Radwell International. Come be a part of our diverse and dynamic team!