Paid Marketing Specialist

Red-fern Media Ltd.

Lancashire

On-site

GBP 30,000 - 42,000

Full time

14 days+

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Benefits offered by this job

Competitive salary based on experience

Personal £500 annual learning & development budget

30 days paid holiday including bank holidays

Health cash plan

Hybrid working model

Job summary

A leading digital marketing agency in the UK seeks a Paid Marketing Specialist to manage performance-driven campaigns for B2B clients. The ideal candidate should have at least 3 years of experience in PPC strategy, especially with Google Ads and LinkedIn Ads. Responsibilities include planning and executing campaigns, conducting data analysis, and collaborating with various teams to drive results. This position offers a competitive salary, flexible working conditions, and opportunities for professional growth.

Qualifications

Minimum of 3 years' experience in PPC or Paid Media.
Proven success managing Google Ads.
Strong analytical mindset to derive insights from data.
Experience with the B2B manufacturing landscape.
Understanding of the B2B manufacturing landscape and long sales cycles.
Confident communicator across creative, strategic and technical teams.
Interest in AI, automation and new tools to push performance.

Responsibilities

Plan and manage PPC campaigns across multiple platforms.
Support full-funnel campaign strategies from awareness to conversion.
Conduct keyword, audience, and competitor research.
Analyze campaign performance focusing on ROI and lead quality.
Analyse performance and report on KPIs: growth, ROI, lead quality.
Monitor trends and platform updates to keep strategies current.
Assist with data tracking, attribution, and conversions in GA4, Tag Manager, and CRM.
Contribute to strategic planning and client presentations.
Collaborate with SEO, Content, and Strategy teams to align paid activity.

Skills

PPC management

Data analysis

Campaign optimization

Google Ads

LinkedIn Ads

Tools

HubSpot

GA4

Google Tag Manager

aHrefs

Job description

Paid Marketing Specialist

Flexible working • Competitive salary • Full‑time position

If you thrive in a fast‑paced environment, are driven by data, and have a track record of success in digital marketing, we want to hear from you.

Salary: Dependent on experience

Role: Full time

About the Role

We’re looking for a Paid Marketing Specialist who lives and breathes performance – someone who can plan, execute, and optimise paid media campaigns that drive measurable business growth for our B2B manufacturing clients.

At Red‑Fern, we blend creativity with technology to help global manufacturers transform their digital presence. You’ll work closely with our Head of Paid Marketing to run high‑impact Google Ads and LinkedIn campaigns that generate qualified leads, fuel account growth, and support full‑funnel marketing strategies across multiple sectors.

This isn’t just about managing budgets – it’s about owning performance. You’ll use data, insight, and experimentation to continuously improve outcomes, helping clients grow while advancing Red‑Fern’s reputation as one of the UK’s leading digital partners for manufacturing.

Key Responsibilities

Plan, create, and manage PPC campaigns across platforms such as Google Ads, Microsoft Advertising, Meta, LinkedIn, and other paid media channels.
Support full‑funnel campaign strategies – from brand awareness to conversion and remarketing.
Conduct keyword, audience, and competitor research using aHrefs, GA4, GSC, and HubSpot.
Write compelling ad copy and collaborate with creative teams to ensure visuals and messaging align with strategy.
Analyse campaign performance and report on KPIs focused on account growth, ROI, and lead quality.
Monitor trends and platform updates, ensuring strategies evolve with the latest best practices.
Support data tracking, attribution, and conversion setups in GA4, Tag Manager, and CRM tools.
Contribute to strategic planning and client presentations, bringing fresh insight and innovation.
Collaborate with SEO, Content, and Strategy teams to align paid activity with wider marketing goals.

What We’re Looking For

A minimum of 3 years’ experience in PPC / Paid Media within a digital agency or B2B environment.
Proven success managing Google Ads and LinkedIn Ads (Meta and Microsoft Ads a bonus).
Strong analytical mindset with the ability to turn data into actionable insight.
Experience working with HubSpot, GA4, Google Tag Manager, and aHrefs.
Understanding of the B2B manufacturing landscape – long sales cycles, complex buyer journeys, and high‑value decision‑making.
Confident communicator who enjoys collaborating with creative, strategic, and technical teams.
Passionate about innovation – curious about AI, automation, and new tools that push performance further.

Why join our team?

Competitive salary based on experience.
Join a forward‑thinking agency where you’ll work on exciting brands, use the latest tools and marketing platforms, grow your skills, and collaborate with a passionate team to deliver impactful, measurable results.
Personal £500 annual learning & development budget to be used for courses, gaining certifications or attending events.
Hybrid and flexible working: 2 days at our office and 3 at home, with additional flexibility to suit your lifestyle or unexpected appointments.
30 days paid holiday (including bank holidays) as standard. Through our earned holiday scheme you’ll gain additional holidays the longer you work with us and also have the option to ‘buy’ additional holidays for those big life events.
Health cash plan which allows you to claim money back on any health costs such as dental check‑ups, glasses and physiotherapy.
Regular team socials, culture sessions, and community care projects.
Opportunities to grow your skills and career within an award‑winning digital agency.

Who we are

We’re a collaborative team of creatives, developers, and strategists who take pride in delivering high‑quality work with precision and care. Our culture is friendly, supportive, and purposeful – where great ideas are valued, and everyone contributes to success.

As an award‑winning strategic design, technology & growth partner, we work across WordPress, HubSpot, and other digital platforms. With decades of combined experience in B2B, manufacturing, education, and retail, we understand how to create engaging digital touchpoints across the customer lifecycle.

Our recruitment process

We want this process to be straightforward and respectful of your time. No lengthy tasks, just real conversations about your work and how you approach challenges.

Applications

To apply, send your CV and a short introduction about why you’d be a great fit, to luke@red‑fern.co.uk.

Step 1: Video Interview – This is an opportunity for us to learn more about your CV, your past experience, and, most importantly, you.

Step 2: Task Assessment – We will set you a small task to help us understand your approach to work and problem‑solving.

Step 3: Face‑to‑Face Interview – You’ll be invited to our office to meet the team, explore the workspace, and gain a deeper understanding of the role.

We aim to make the process clear and enjoyable, ensuring it’s the right fit for both you and us.

References – We’ll check supplied references before confirming an offer.

Role Start Date – From January 2026

Headquarters: Unit 8
Slater Terrace
Burnley, Lancashire
BB11 1BU