Digital Marketing Manager

Rapid Electronics; Colchester; Hybrid; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Life assurance

Employee assistance programme

Employee discounts and reward schemes

Learning and development opportunities

Friendly and supportive team

Job summary

Rapid Electronics is seeking an experienced Digital Marketing Manager in the UK to drive paid search, paid social, SEO, ecommerce and analytics. You will own performance marketing across paid and organic channels, shaping digital strategy while delivering hands-on execution and performance insights.

A senior role with mentoring responsibilities and a mix of strategy and campaign optimization. The role covers managing campaigns across Google Ads, Microsoft Ads, Meta and LinkedIn, plus SEO and

Qualifications

• 4-6 years of experience across paid media and SEO with ownership of channel performance.
• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads and display advertising.
• Solid knowledge of SEO, organic search and search strategy.
• Experience using Google Analytics, Looker Studio or similar reporting platforms.

Responsibilities

• Developing, launching and optimising paid advertising campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn and display platforms.
• Managing full-funnel digital marketing activity to maximise customer acquisition, engagement and conversion.
• Driving Rapid's SEO, GEO and organic search performance through technical, on-page and content optimisation.
• Aligning paid and organic activity to maximise visibility across the customer journey.
• Managing Google Merchant Centre, product feeds and marketplace integrations to ensure high-quality product distribution.
• Conducting market, customer, keyword and competitor research to identify opportunities and improve campaign effectiveness.
• Monitoring campaign performance and analysing key metrics including CPC, CTR, CPA, ROAS, impression share and conversion rates.
• Producing commercially focused reports, recommendations and insights for stakeholders.
• Managing tracking, analytics and attribution through Google Analytics, Google Tag Manager, pixels, UTM parameters and related tools.
• Collaborating with colleagues across content, SEO, email, brand and analytics to deliver integrated campaigns.
• Managing campaign budgets and forecasting performance to maximise return on investment.
• Supporting landing page optimisation and testing initiatives to improve conversion performance.
• Providing guidance, coaching and day-to-day support to junior members of the digital marketing team.
• Staying current with industry developments, emerging technologies and AI-driven marketing opportunities.

Skills

Paid media

SEO

Google Ads

Meta Ads

LinkedIn Ads

Web analytics

Tools

Google Analytics

Looker Studio

Job description

Are you an experienced digital marketer who thrives on delivering measurable results across paid search, paid social, SEO, ecommerce and analytics?

We're looking for a Digital Marketing Manager to join our growing marketing team. This is an exciting opportunity for a hands-on digital marketing professional who enjoys taking ownership, solving problems and using data-driven insights to drive performance and profitable growth.

Working as a senior member of our marketing team, you'll lead Rapid's performance marketing activity across paid and organic channels, helping to increase traffic, generate leads and grow revenue. You'll play a key role in shaping digital strategy while remaining close to campaign execution, optimisation and performance analysis. You'll also support the development of team members and contribute to the continuous improvement of our wider marketing activity.

What You'll Be Doing

As Digital Marketing Manager, you'll take ownership of Rapid's performance marketing channels and be responsible for delivering measurable commercial results.

Key responsibilities include:

• Developing, launching and optimising paid advertising campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn and display platforms.
• Managing full-funnel digital marketing activity to maximise customer acquisition, engagement and conversion.
• Driving Rapid's SEO, GEO and organic search performance through technical, on-page and content optimisation.
• Aligning paid and organic activity to maximise visibility across the customer journey.
• Managing Google Merchant Centre, product feeds and marketplace integrations to ensure high-quality product distribution.
• Conducting market, customer, keyword and competitor research to identify opportunities and improve campaign effectiveness.
• Monitoring campaign performance and analysing key metrics including CPC, CTR, CPA, ROAS, impression share and conversion rates.
• Producing commercially focused reports, recommendations and insights for stakeholders.
• Managing tracking, analytics and attribution through Google Analytics, Google Tag Manager, pixels, UTM parameters and related tools.
• Collaborating with colleagues across content, SEO, email, brand and analytics to deliver integrated campaigns.
• Managing campaign budgets and forecasting performance to maximise return on investment.
• Supporting landing page optimisation and testing initiatives to improve conversion performance.
• Providing guidance, coaching and day-to-day support to junior members of the digital marketing team.
• Staying current with industry developments, emerging technologies and AI-driven marketing opportunities.

What We're Looking For

We're looking for a commercially minded digital marketer with a strong blend of strategic thinking, hands-on execution and analytical capability.

You'll ideally have:

• 4-6 years' experience across paid media and SEO with ownership of channel performance.
• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads and display advertising.
• Solid knowledge of SEO, organic search and search strategy.
• Experience using Google Analytics, Looker Studio or similar reporting platforms.
• Strong analytical and problem-solving skills with a focus on continuous improvement.
• Experience managing budgets and delivering measurable return on investment.
• Excellent communication and stakeholder management skills.
• The ability to prioritise effectively and manage multiple projects simultaneously.
• A proactive approach with the confidence to take ownership and drive results.
• Experience working within ecommerce, lead generation or B2B marketing environments.

Why Rapid?

At Rapid, we're collaborators, innovators and partners, with a purpose of helping you become better.

As a leading distributor serving the Industrial and Education sectors across the UK, we take pride in being the preferred choice for our customers, suppliers and employees. More importantly, we're committed to creating an environment where people can thrive, develop and enjoy coming to work.

We foster a collaborative and inclusive workplace where every voice is heard and every idea is valued. You'll be part of a supportive team that shares knowledge, celebrates success and works together to achieve great results.

Opportunities for Growth

We believe in investing in our people. As our Digital Marketing Manager, you'll have the opportunity to influence strategy, shape future capability within the team and further develop your leadership expertise.

Customer-Centric Approach

Everything we do starts with our customers. You'll help create digital experiences that connect customers with the products, expertise and solutions they need while supporting the growth of our business.

Work-Life Balance

We understand that people perform at their best when they have balance. That's why we offer hybrid working, flexibility where possible and a benefits package designed to support wellbeing both inside and outside of work.

Our Values. Our DNA.

At Rapid, our values are lived, not laminated. You'll see them in action every day, shaping how we work together and how we serve our customers.

Great Attitude

We bring positivity, energy and collaboration to everything we do.

Be Successful

We take ownership, deliver results and support each other's success.

In a Professional Way

We act with integrity, respect and accountability.

With a Be Better Mindset

We continually learn, improve and embrace new ideas.

We offer a competitive package including:

• Life assurance
• Employee assistance programme
• Employee discounts and reward schemes
• Learning and development opportunities
• Friendly and supportive team environment