Senior Digital Paid Media Manager – Europe

Radwell International; Blackburn; Hybrid; GBP 55,000 - 65,000; Full time

Benefits offered by this job

Salary £55k-£65k per year

Discretionary bonus up to 10%

Hybrid working policy

Professional memberships

Enhanced annual leave

Private health insurance

Life insurance

Employee discounts portal

Mental health support

Free tea and coffee

Free on-site parking

Community engagement

Job summary

Radwell International in Blackburn is seeking a Digital Paid Media Manager to drive paid search and shopping campaigns across the UK and Europe within our growing E‑Commerce team. This hands-on role reports to the Director of Paid Media and offers a hybrid work arrangement, a salary range of £55,000–£65,000, and a discretionary bonus up to 10% plus extensive benefits.

You will optimize performance, manage large budgets, collaborate with Analytics, Product, Creative and Sales, and ensure GDPR

Qualifications

• 5+ years experience in digital marketing with hands-on expertise in Google Ads and Microsoft Ads.
• 3+ years experience managing e-commerce and Google Shopping campaigns.
• Proven experience managing international search campaigns.
• Experience managing campaigns across multiple European markets with multiple languages, currencies and regional buying behaviours.
• Strong analytical skills with the ability to interpret data and prioritise opportunities.
• Experience with large budgets and complex campaign structures.
• Proficiency with Google Analytics and advanced spreadsheet skills.

Responsibilities

• Setting up, managing, and optimising paid media campaigns across Google Ads and Microsoft Advertising (Search, Shopping, Display)
• Supporting large-scale product advertising across a catalogue of millions of SKUs
• Monitoring performance against key metrics such as revenue, ROAS, acquisition, and engagement
• Analysing complex performance data to identify optimisation opportunities and provide actionable insights
• Collaborating with internal teams (Analytics, Product, Creative and Sales) to align campaigns with inventory, pricing, and demand
• Maintaining and optimising product feeds in line with Google Merchant Center best practices
• Supporting agency and vendor relationships through data insights and performance reporting
• Implementing new tools, automation, and workflows to improve efficiency and scalability
• Ensuring compliance with GDPR and regional data privacy requirements
• Keeping up to date with industry trends, competitor activity, and new paid media opportunities

Skills

Digital marketing

Google Ads

Microsoft Ads

E‑commerce

Google Shopping

International campaigns

Analytical skills

Big budgets

Google Analytics

Excel

Education

Bachelor’s degree in marketing

Tools

Google Merchant Center

SQL

WhatConverts

Job description

Radwell International in Blackburn is seeking a Digital Paid Media Manager to drive paid search and shopping campaigns across the UK and Europe within our growing E‑Commerce team. This hands-on role reports to the Director of Paid Media and offers a hybrid work arrangement, a salary range of £55,000–£65,000, and a discretionary bonus up to 10% plus extensive benefits.

You will optimize performance, manage large budgets, collaborate with Analytics, Product, Creative and Sales, and ensure GDPR