Digital Optimisation Manager

Barclays UK; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading bank is seeking a Digital Optimisation Manager to oversee digital optimisation initiatives across its platform. In this role, you will lead data-driven testing and personalisation strategies, ensuring measurable improvements in customer journeys and conversion rates. This hands-on position requires expertise in Adobe Target and involves coordinating a team to deliver effective digital marketing strategies aligned with business objectives. The role is based in London or Northampton and is for a 12-month secondment.

Qualifications

• Strong analytical capability to run reports, interpret data and derive actionable insights.
• Working knowledge of content management tools.
• Proven ability to manage sprint plans and multiple priorities effectively.
• Experience in managing diverse stakeholders and delivering high-quality service.

Responsibilities

• Delivery of digital optimisation and personalisation.
• Lead end-to-end testing projects: ideation, setup, execution, and analysis.
• Drive data-led decision-making to improve conversion and customer experience.
• Manage team sprints and ensure timely delivery of priorities.
• Collaborate with stakeholders across regions.

Skills

Adobe Analytics

AEM (Adobe Experience Manager)

Stakeholder management

Technical awareness

Commercial acumen

Organisational skills

Job description

Join us as a Digital Optimisation Manager and take ownership of all digital optimisation initiatives across Barclaycard Payments' website. This is a hands‑on role where you will lead and execute data‑driven testing and personalisation strategies, ensuring measurable improvements in customer journeys and conversion rates. Your hands‑on expertise in Adobe Target will be central to success. You will design, implement, and analyse tests using Adobe Target and related tools, driving performance through continuous optimisation. In addition, you will coordinate an AEM team based in India, ensuring alignment and seamless delivery across regions. You will also oversee sprint planning and collaborate with stakeholders to deliver initiatives aligned with business objectives.

Key Responsibilities

• Hands‑on delivery of digital optimisation and personalisation.
• Lead and manage end‑to‑end testing projects: ideation, setup, execution, and analysis.
• Drive data‑led decision‑making to improve conversion and customer experience.
• Manage team sprints and Jira boards, ensuring timely delivery of priorities.
• Collaborate with stakeholders across regions.

Essential Skills

• Adobe Analytics: Strong analytical capability to run reports, interpret data and derive actionable insights.
• AEM (Adobe Experience Manager): Working knowledge of content management tools.
• Technical awareness: Solid understanding of digital technology and optimisation tools.
• Commercial acumen: Ability to link performance levers to business outcomes.
• Organisational skills: Proven ability to manage sprint plans, Jira boards, and multiple priorities effectively.
• Stakeholder management: Experience in managing diverse stakeholders and delivering high‑quality service.

Desirable Skills

• Strategic thinking: Ability to identify high‑impact testing opportunities for maximum ROI.
• Innovation: Creative approach to ideating and implementing testing strategies.

This role is based in London or Northampton.

Please note this role is a 12 month secondment.

Purpose of the Role

To develop, implement, and manage digital marketing platform and channels, including the management of the website, social media channels and marketing technology platforms.

Accountabilities

• Development and implementation of digital marketing strategies that align with the bank's business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with cross‑functional teams, including product marketing, communications, and IT, to ensure alignment of digital marketing efforts with overall business objectives.
• Development of compelling and targeted content for various marketing channels, optimise online content for search engines to improve organic search visibility and manage paid search campaigns for driving targeted traffic and conversion goals, as required.
• Analysis of data to make informed decisions and optimise marketing strategies, using data analytics tools to measure and report on the performance of marketing campaigns.
• Management of marketing technology platforms, where applicable.
• Management and updating of digital marketing platform and channels such as website and social media channels, as needed.
• Development of compelling and targeted content for various marketing channels, inclusive of partner channels and assets, where applicable.