Digital Optimisation Lead: Growth & Personalisation

Dunelm; Leicester; On-site; GBP 55,000 - 75,000; Full time

Job summary

Dunelm is seeking a Digital Optimisation Manager to shape the performance of Dunelm.com and drive growth initiatives across CRM, Personalisation and the App. You will own the customer journeys, blend data insights with experimentation, and influence stakeholders to prioritise improvements that deliver measurable impact.

You will lead a Digital Optimisation Specialist, champion collaboration across functions, and ensure scalable, customer‑first solutions.

Qualifications

• Customer-first mindset and a drive to deliver exceptional experiences across touchpoints.
• Collaborative influencer who can shape and deliver an optimisation roadmap.
• Agile project leadership with pace, precision, and adaptability.
• Empowering leader who coordinates stakeholders and fosters growth.
• Clear communicator who can articulate ideas confidently and challenge constructively.
• Commercially savvy, using data and experimentation to inform decisions.
• Organised and adaptable in fast-paced environments with strong prioritisation.
• Fluent with digital analytics tools and data storytelling.
• Proficient in Excel for data analysis and reporting.

Responsibilities

• Own and evolve a prioritised roadmap to optimise the digital ecosystem.
• Build and nurture a network of stakeholders across the business for alignment and momentum.
• Identify gaps and opportunities to enhance the customer experience.
• Drive improvements with a solutions-focused mindset and actionable plans.
• Explore forward-thinking ideas and present them to senior leadership.
• Shape and delivery of new initiatives and launches with an optimisation lens.
• Line manage a Digital Optimisation Specialist.
• Use data storytelling to uncover insights and influence decisions.
• Stay connected to market trends for fresh thinking.
• Manage partnerships with third-party platforms and ongoing engagement.
• Refine processes and training materials to drive consistency and scalability.

Skills

Customer-first mindset

Collaborative influencer

Agile project leader

Empowering leader

Clear communicator

Commercially savvy

Organised and adaptable

Digitally fluent

Technically proficient

Tools

ContentSquare

Google Analytics 4

Excel

Job description

Dunelm is seeking a Digital Optimisation Manager to shape the performance of Dunelm.com and drive growth initiatives across CRM, Personalisation and the App. You will own the customer journeys, blend data insights with experimentation, and influence stakeholders to prioritise improvements that deliver measurable impact.

You will lead a Digital Optimisation Specialist, champion collaboration across functions, and ensure scalable, customer‑first solutions.