Digital Marketing Systems Specialist

LRQA; City of Edinburgh; On-site; GBP 40,000 - 60,000; Full time

Job summary

A global digital marketing firm is seeking a Digital Marketing Systems Specialist to manage and improve marketing technology strategies, enhance lead generation, and collaborate with marketing and sales teams. This role requires a degree in marketing and extensive experience with digital tools like Dynamics and Google Analytics to drive effective campaigns and solutions for enhanced user experience.

Qualifications

• At least 5 years of hands-on digital marketing experience.
• Strong working knowledge of applicable IT and digital technologies.
• Experience in developing and delivering digital marketing strategies.

Responsibilities

• Support the Marketing Technology Manager in aligning IT and marketing.
• Serve as a subject matter expert in digital marketing tools.
• Support the implementation and optimisation of AI-powered workflows.

Skills

Strong communication skills

Experience in digital marketing strategy

Adaptable and well organised

Proactive problem solving

Understanding of GDPR

Education

Degree level education in marketing or equivalent experience

Tools

Dynamics - Customer Insights Journeys

Google Analytics

SEMRush

Optimizely Web CMS

ZoomInfo

Drift

Job description

Role Purpose

The Digital Marketing Systems Specialist is an experienced individual who will be responsible for :

Helping to develop, implement and manage digital marketing technology and marketing automation strategies that align with business objectives and help increase demand generation and drive sales growth

Collaborating with marketing and sales, information technology and data teams to carry out marketing technology impacted projects, select tech vendors and implement solutions

Providing recommendations, assisting with creating reports and presenting to the wider digital marketing team to inform technology decision making

Delivering hands‑on, tangible improvements to digital marketing systems, manging technology platforms, workflows and user support

Key Responsibilities

Support the Marketing Technology Manager in aligning IT and marketing by facilitating collaboration between global digital marketing and tech teams, ensuring business goals are understood, and assisting with system upgrades, maintenance, and issue resolution - especially related to marketing automation and CRM integration.

Serve as a subject matter expert in Dynamics - Customer Insights Journeys, Google Tag Manager, and Google Analytics, supporting the implementation of training and best practices to enable improved campaign execution and digital marketing performance across global teams.

Support the implementation and optimisation of ‘best-in-class’ AI‑powered marketing automation workflows, customer journeys, autoresponders, and overall campaign management, in collaboration with wider digital, content and regional marketing teams. Lead on setting up AB testing frameworks, and assist in ensuring that functionality such as webinars / events, personalisation, forms, self‑assessment tools and other initiatives impacting lead management all contribute to enhancing user experience, personalisation at scale, conversion rate optimisation, and overall lead generation and sales growth

Responsible for documenting processes and trouble‑shooting issues impacting marketing automation, overall lead management workflow and UX across key marketing technology platforms, seeking support from management and IT colleagues when needed

Support the maintenance and continuous improvement of global LRQA websites as needed, and develop microsite landing pages for campaigns, ensuring functionality delivers an exceptional user experience that drives lead generation and sales growth

Support the monitoring of data quality and compliance within the Dynamics CRM to ensure owned marketing technologies are providing current, accurate and complete data in accordance with Marketing Technology best practices, and against data protection regulations such as GDPR

Support the Marketing Technology Manager on the implementation, integration and optimisation of marketing technology platforms that drive efficiency, personalisation and performance across the marketing function.

Help improve the ROI of marketing budgets through improvements to our websites, CRM, digital content tools, and other marketing automation channels, supporting on establishing a consistent set of frameworks and guidance for use globally and across regional marketing teams

Support digital marketing transformation outcomes by working effectively with other marketing, sales and IT team members, bought in services / agencies and other internal and external interfaces to ensure timely and financially effective digital marketing channel delivery

Review technology solutions, research industry benchmarks and explore developments in the digital landscape to find ways to be more effective and ahead of trends by providing information, recommendations and innovative ideas for new digital marketing channels, tactics, and tech, ensuring they are relevant, complete, efficient and workable

Facilitate digital marketing and regional marketing team training, using external agencies and support when needed

Budget management, scope of work and contract negotiations with digital marketing support agencies when needed

Technical / Professional Qualifications / Requirements

Degree level education in a marketing discipline with at least - years of hands‑onBB digital marketing, website and marketing automation technology coordination and execution experience or equivalent years’ experience in a similar BB digital marketing role.

Strong working knowledge and hands‑on experience of applicable IT and digital technologies, including Dynamics - Customer Insights Journeys, Optimizely Web CMS, AI, Google Analytics, ZoomInfo, SEMRush, Google Analytics, Google Tag Manager and SEO and / or similar marketing and sales systems required.

Proficiency in setting up personalisation and AB testing campaigns through Dynamics Customer Insights Journeys or similar email marketing automation platform

Strong communication skills, with an ability to present material in a way which is appropriate to the level of knowledge of the audience. Ability to read, write, speak and communicate in English.

Experience in developing and delivering digital marketing strategy and channel execution to increase lead generation and support sales growth.

Strong experience with digital marketing budget management, contract negotiations and scope of work / requirements gathering required.

Experience with Demandbase, Microsoft Dynamics, Drift or similar platforms preferred.

Adaptable and well organised with a practical minded approach and the ability to work on multiple tasks and to tight deadlines.

A proactive approach to problem solving, seeking management input, advice and direction when needed, with good communication skills.

Ability to plan and prioritise workload to deliverresults effectively and efficiently, independently and as part of a global team.

Practical knowledge of applying HTML, Javascript and CSS through email marketing, marketing automation and Google Tag Manager preferred

Experience analysing digital marketing results, data, preparing reports and making recommendations for digital marketing improvements.

Passion for marketing innovation and emerging tech (AI, personalisation etc)

Result oriented, proactive, flexible and enthusiastic team player with a “can do” attitude.

Strong documentation and training skills to support internal technology adoption and best practices

Understanding of GDPR and managing marketing consent to meet legal requirements