Digital Marketing Specialist - Web & App

DFDS; Newcastle upon Tyne; On-site; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Life assurance cover

Pension scheme

Holiday Purchase Scheme

Free ferry travel for up to 4 guests (

Employee assistance programme

Wellbeing platform access

Mental health webinars

Retail discounts

Job summary

DFDS is seeking a Digital Marketing Specialist – Web & App to join our Digital Marketing Experience team within Group Marketing. You’ll build, update and publish content via our CMS, shaping digital campaigns for web and app and ensuring campaigns run on time and to a high standard.

You will collaborate with campaign teams, content owners, designers and tech stakeholders, conduct QA from build to launch and drive ongoing optimisation across digital platforms. 12-month FTC.

Qualifications

• Experience in digital marketing, content, web, app or campaign execution is beneficial.
• Strong attention to detail and ability to manage multiple tasks.
• Curious, organised and proactive team player.

Responsibilities

• Coordinate and publish content through our CMS across web and app.
• Collaborate with campaign teams, designers and technology stakeholders to ensure on-time delivery.
• Test, QA and launch campaigns; optimise performance post-launch.
• Monitor campaigns and support UX, UI and SEO improvements.

Skills

Digital marketing

Content creation

Web & App experience

Tools

CMS

SEO

Campaign platforms

Job description

Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our Digital Marketing Experience team within Group Marketing as the Digital Marketing Specialist – Web & App.

Be part of the movement - and play your part.

About The Role

As a Digital Marketing Specialist, you’ll be responsible for bringing digital campaigns to life across web and app, with a key focus on building, updating and publishing content through our CMS. You’ll work closely with campaign teams, content owners, designers and technology stakeholders to ensure campaigns are delivered accurately on time and to a high standard, from initial build and testing through to launch and ongoing optimisation.

Fixed Term Contract for 12 months.

You will be responsible for

• Coordinate and deliver campaigns across web and app, ensuring accurate and timely execution.
• Build, update and publishing campaign content in line with platform, template and brand guidelines.
• Working with campaign teams, designers and T&I to manage dependencies, releases and delivery requirements.
• Completing quality assurance and testing before launch, ensuring a seamless customer experience.
• Monitoring live campaigns and support UX, UI and SEO improvements to optimise digital performance.

About You

You’re curious, organised and genuinely interested in digital marketing, digital platforms, websites, apps and creating great digital customer experiences. You’ll have a good understanding of how digital channels support marketing campaigns and customer journeys, with the ability to turn campaign briefs into engaging digital experiences. You’re comfortable managing multiple tasks and deadlines, have a strong eye for detail and take pride in delivering accurate, high-quality work.

You’ll be a proactive team player who enjoys working with different stakeholders and collaborating across teams. You’re confident asking questions, sharing ideas and taking ownership of your work, while always being willing to support those around you. A positive, approachable and can-do attitude is important to us, as is a genuine willingness to learn and explore new digital platforms, tools and ways of working. Experience in digital marketing, content, web, app or campaign execution would be beneficial.

We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.

Working at DFDS

Join the movement and grow with us.

Now about what we can give you. You’ll be able to access some fantastic benefits such as:

• Life assurance cover
• Contributory company pension scheme
• Holiday Purchase Scheme
• Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
• Full employee assistance programme including
• Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
• Huge range of retail discounts from high street and online retailers
• Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
• Access to myStrength, our Wellbeing platform, which has plenty of content to support and improve your mental wellness needs.
• Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.

While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.

We look forward to hearing from you.