Digital Marketing Specialist - Web & App Campaigns

DFDS; North Shields; On-site; GBP 32,000 - 45,000; Full time

Benefits offered by this job

Life assurance cover

Contributory company pension scheme

Holiday Purchase Scheme

Free ferry travel across Dover-Calais

Job summary

DFDS is seeking a Digital Marketing Specialist - Web & App to lead the creation, publication and optimization of campaigns across our web and mobile platforms. You will work with campaign teams, content owners, designers and technology stakeholders to ensure campaigns launch accurately and on time.

This 12-month fixed-term contract focuses on building engaging digital experiences, testing rigorously, and driving ongoing improvements in UX, UI and SEO while aligning with brand guidelines and

Qualifications

• Curious and well-organised with interest in digital marketing and digital platforms.
• Strong written and verbal communication skills and attention to detail.
• Proactive team player who collaborates across functions and takes ownership.
• Experience or familiarity with digital marketing, content, web or app campaigns is advantageous.

Responsibilities

• Coordinate and deliver campaigns across web and app, ensuring accurate and timely execution.
• Build, update and publish campaign content in line with platform, template and brand guidelines.
• Collaborate with campaign teams, designers and IT to manage dependencies and releases.
• Perform quality assurance and testing before launch for a seamless customer experience.
• Monitor live campaigns and contribute to UX, UI and SEO improvements for performance.

Job description

DFDS is seeking a Digital Marketing Specialist - Web & App to lead the creation, publication and optimization of campaigns across our web and mobile platforms. You will work with campaign teams, content owners, designers and technology stakeholders to ensure campaigns launch accurately and on time.

This 12-month fixed-term contract focuses on building engaging digital experiences, testing rigorously, and driving ongoing improvements in UX, UI and SEO while aligning with brand guidelines and