Digital Marketing Specialist

Europa Worldwide Group; West Midlands; Hybrid; GBP 32,000 - 38,000; Full time

Benefits offered by this job

Competitive salary

25 days of annual leave

Enhanced family leave

Benefits portal with discounts

Employee wellbeing programme

Referral bonus

Promotes work-life balance

Recognition programs

Job summary

A leading logistics company in the West Midlands is seeking an experienced digital marketing professional. This role involves executing marketing campaigns and enhancing online presence. Ideal candidates will have at least 3 years of experience in digital marketing, a strong understanding of SEO, and data analysis skills. The salary ranges from £32k to £38k depending on experience, alongside generous benefits including 25 days of annual leave and wellbeing programs. Join us to contribute to a forward-thinking organization where your impact truly matters.

Qualifications

• At least 3 years’ experience in delivering marketing campaigns and creating content.
• Excellent understanding of digital marketing concepts and tools.
• Analytical mindset to work with data and analytics.

Responsibilities

• Support the development and execution of email marketing campaigns.
• Conduct keyword research and optimize website content for search engines.
• Analyze data from various digital marketing channels.
• Create and manage paid advertising campaigns.
• Conduct research on industry trends and audience preferences.

Skills

Digital marketing concepts and tools

Social media platforms

Content management systems

SEO principles

Data analysis

Creativity

Written and verbal communication

Team collaboration

Tools

BrightEdge

Google Ads

Facebook Ads

Job description

Europa Worldwide Group is an ambitious and independently owned logistics business. We operate across three divisions - Europa Road, Europa Air & Sea, and Europa Warehouse – and our continued success has earned us a place in The Sunday Times Top Track 250 for three consecutive years. With 15 sales offices across the UK and Ireland, plus a strong and expanding international footprint in Europe, and countries such as, Hong Kong, China, India, and Dubai, we’re investing heavily in our people, our infrastructure, and our future. If you’re looking to be part of a forward-thinking organisation where your contribution genuinely makes an impact, Europa is a place where you can grow and thrive.

About the Role

We are looking for an experienced digital marketing professional to join our growing team and support the execution of our digital marketing campaigns and strategies. You will work closely with marketing managers and agency specialists to enhance the online presence, engage with our target audience, and drive business growth. Ideally you will be Midlands based and attend our branch in Birmingham at least twice a week. You will also be required to travel to Dartford and Corby on occasion so a UK driving license is a necessity.

Responsibilities

Email Marketing

• Support the development and execution of email marketing campaigns.
• Segment email lists and assist in creating personalised email content.
• Monitor email campaign performance and suggest improvements.

Website Management

• Use our SEO tool, BrightEdge, conduct keyword research and assist in optimising website content for search engines.
• Update website content and ensure it remains up-to-date and user-friendly.
• Monitor website analytics and report on key performance metrics.

Data Analysis

• Assist in collecting and analysing data from various digital marketing channels.
• Prepare reports and insights to inform marketing strategies and decisions.
• Identify trends and opportunities for improvement.

Paid Advertising

• Collaborate with the marketing & comms team to create and manage paid advertising campaigns (e.g., Google Ads, Facebook Ads).
• Monitor ad performance and adjust budgets and targeting as needed.

Market Research

• Conduct research on industry trends, competitors, and target audience preferences.
• Stay updated on digital marketing best practices and emerging technologies.

Qualifications

• An experienced marketer with at least 3 years’ experience in delivering marketing campaigns and creating content.

Required Skills

• Excellent understanding of digital marketing concepts and tools.
• Proficiency in social media platforms and content management systems.
• Familiarity with SEO principles and best practices.
• Analytical mindset with the ability to work with data and analytics tools.
• Detail-oriented and highly organized.
• Creativity and a passion for digital marketing.
• Good written and verbal communication skills.
• Ability to work collaboratively in a team environment.

What we offer in return

• Competitive salary between £32k-£38k depending on experience!
• Generous Time Off: Benefit from 25 days of annual leave.
• Enhanced Family Leave: Benefit from enhanced maternity, paternity, and adoption pay.
• Benefits portal: where you access a wide range of exclusive discounts, company benefits, wellbeing resources and much more.
• Wellbeing Focus: Access our employee wellbeing programme for your overall health and happiness.
• Referral Rewards: Generous referral bonus when you refer a friend to work with us!
• Work-Life Balance: Thrive in a fantastic working culture that promotes an excellent work-life balance.
• Recognition Programs: Celebrate your contributions with our charity 50-50 and long service awards.

Europa Worldwide Group are committed to equality of opportunity for all staff, and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. Please note that an offer of employment is subject to the completion of a satisfactory pre-employment checks.

Europa Worldwide Group do not accept agency CV submissions unless specifically requested/ engaged with the role by the Internal Talent Team. Please do not submit speculative CV’S to our Talent Team, Colleagues, Hiring Managers, or any branches/locations directly. Europa will not be responsible for any fees related to CV’s received in this unsolicited manner. Please note - if you submit your CV, you are giving Europa Worldwide Group Ltd, and its subsidiaries consent to hold your personal data. All applications will be dealt with according to General Data Protection Regulations.