Digital Marketing Specialist - Web & App

DFDS; North Shields; On-site; GBP 32,000 - 45,000; Full time

Benefits offered by this job

Life assurance cover

Contributory company pension scheme

Holiday Purchase Scheme

Free ferry travel across Dover-Calais

Job summary

DFDS is seeking a Digital Marketing Specialist - Web & App to lead the creation, publication and optimization of campaigns across our web and mobile platforms. You will work with campaign teams, content owners, designers and technology stakeholders to ensure campaigns launch accurately and on time.

This 12-month fixed-term contract focuses on building engaging digital experiences, testing rigorously, and driving ongoing improvements in UX, UI and SEO while aligning with brand guidelines and

Qualifications

• Curious and well-organised with interest in digital marketing and digital platforms.
• Strong written and verbal communication skills and attention to detail.
• Proactive team player who collaborates across functions and takes ownership.
• Experience or familiarity with digital marketing, content, web or app campaigns is advantageous.

Responsibilities

• Coordinate and deliver campaigns across web and app, ensuring accurate and timely execution.
• Build, update and publish campaign content in line with platform, template and brand guidelines.
• Collaborate with campaign teams, designers and IT to manage dependencies and releases.
• Perform quality assurance and testing before launch for a seamless customer experience.
• Monitor live campaigns and contribute to UX, UI and SEO improvements for performance.

Job description

Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our Digital Marketing Experience team within Group Marketing as the Digital Marketing Specialist - Web & App.

Be part of the movement - and play your part.

About the role

As a Digital Marketing Specialist, you'll be responsible for bringing digital campaigns to life across web and app, with a key focus on building, updating and publishing content through our CMS. You'll work closely with campaign teams, content owners, designers and technology stakeholders to ensure campaigns are delivered accurately on time and to a high standard, from initial build and testing through to launch and ongoing optimisation.

Please note - This role is a Fixed Term Contract for 12 months.

You will be responsible for

• Coordinate and deliver campaigns across web and app, ensuring accurate and timely execution.
• Build, update and publishing campaign content in line with platform, template and brand guidelines.
• Working with campaign teams, designers and T&I to manage dependencies, releases and delivery requirements.
• Completing quality assurance and testing before launch, ensuring a seamless customer experience.
• Monitoring live campaigns and support UX, UI and SEO improvements to optimise digital performance.

About you

You're curious, organised and genuinely interested in digital marketing, digital platforms, websites, apps and creating great digital customer experiences. You'll have a good understanding of how digital channels support marketing campaigns and customer journeys, with the ability to turn campaign briefs into engaging digital experiences. You're comfortable managing multiple tasks and deadlines, have a strong eye for detail and take pride in delivering accurate, high-quality work.

You'll be a proactive team player who enjoys working with different stakeholders and collaborating across teams. You're confident asking questions, sharing ideas and taking ownership of your work, while always being willing to support those around you. A positive, approachable and can-do attitude is important to us, as is a genuine willingness to learn and explore new digital platforms, tools and ways of working. Experience in digital marketing, content, web, app or campaign execution would be beneficial.

We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.

Working at DFDS

Join the movement and grow with us.

Now about what we can give you.

You'll be able to access some fantastic benefits such as:

• Life assurance cover
• Contributory company pension scheme
• Holiday Purchase Scheme
• Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
• Full employee assistance programme including:
• Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
• Huge range of retail discounts from high street and online retailers
• Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
• Access to myStrength, our Wellbeing platform, which has plenty of content to support and improve your mental wellness needs.
• Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.

While you're with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.