Digital Marketing Specialist

Forward Role Recruitment; Lancashire; On-site; GBP 35,000 - 40,000; Full time

Job summary

Forward Role Recruitment is seeking a hands-on Digital Marketing Specialist for a 3-month contract based in Lancashire, with 2 days on site. You will own digital lead generation, manage CRM in Dynamics 365, and drive SEO initiatives while collaborating with Marketing and Sales to keep qualified leads flowing.

Ideal candidates bring hands-on digital marketing, B2B lead gen experience, and the ability to work independently from day one. Immediate availability is required.

Qualifications

• Hands-on digital marketing, CRM (Microsoft Dynamics 365), and SEO experience essential.
• B2B marketing experience, ideally in a lead generation environment measured against qualified leads and pipeline.
• Comfortable working independently and getting stuck in from day one.
• Must be immediately available.

Responsibilities

• Building, segmenting and continually refreshing targeted prospect lists using Cognism and other approved data sources
• Managing prospect data, campaign lists, segmentation, journeys and tracking within Microsoft Dynamics 365
• Supporting always-on lead generation campaigns and routing qualified leads through to Sales
• Owning SEO activity — keyword research, on-page optimisation, metadata, internal linking and content recommendations
• Supporting SEA activity, including Google Ads setup, optimisation and conversion tracking
• Building and amending campaign landing pages, and making day-to-day content and conversion-focused website amendments
• Producing regular reporting on campaign performance, lead generation and conversion

Skills

Dynamics 365 CRM

Lead generation

SEO

Data segmentation

Campaign management

Google Ads

Tools

Cognism

Google Ads

Job description

Contract role - Digital Marketing Specialist - 3 month contract - 2 days in Lancashire - £#removed# per day/£35-40k

Are you a hands-on digital marketer across CRM, lead gen and SEO?

Are you a Microsoft Dynamics 365 pro?

Fancy a contract role where you'll own digital lead generation delivery from day one?

We're recruiting for an experienced Digital Marketing Specialist to join a well-established UK logistics brand on a contract basis, supporting the Marketing team with hands-on delivery of digital lead generation activity across their priority sectors.

The Role

The Digital Marketing Specialist is a delivery-focused contract role, built around three things: CRM, lead generation and SEO. You'll be building and refreshing targeted prospect audiences, managing always-on outreach activity through Dynamics 365, and keeping SEO performance moving in the right direction — all while working closely with Marketing and Sales to keep qualified leads flowing into the business.

About the Role:

• Building, segmenting and continually refreshing targeted prospect lists using Cognism and other approved data sources
• Managing prospect data, campaign lists, segmentation, journeys and tracking within Microsoft Dynamics 365
• Supporting always-on lead generation campaigns and routing qualified leads through to Sales
• Owning SEO activity — keyword research, on-page optimisation, metadata, internal linking and content recommendations
• Supporting SEA activity, including Google Ads setup, optimisation and conversion tracking
• Building and amending campaign landing pages, and making day-to-day content and conversion-focused website amendments
• Producing regular reporting on campaign performance, lead generation and conversion

About You:

• Hands-on Digital marketing, CRM (Microsoft Dynamics 365), as well as SEO experience essential.
• Previous B2B marketing experience, ideally in a lead generation environment measured against qualified leads and pipeline
• Comfortable working independently and getting stuck in from day one
• Must be immediately available