Contract Digital Marketing Specialist: CRM, Lead Gen & SEO

Forward Role Recruitment; Lancashire; On-site; GBP 35,000 - 40,000; Full time

Job summary

Forward Role Recruitment is seeking a hands-on Digital Marketing Specialist for a 3-month contract based in Lancashire, with 2 days on site. You will own digital lead generation, manage CRM in Dynamics 365, and drive SEO initiatives while collaborating with Marketing and Sales to keep qualified leads flowing.

Ideal candidates bring hands-on digital marketing, B2B lead gen experience, and the ability to work independently from day one. Immediate availability is required.

Qualifications

• Hands-on digital marketing, CRM (Microsoft Dynamics 365), and SEO experience essential.
• B2B marketing experience, ideally in a lead generation environment measured against qualified leads and pipeline.
• Comfortable working independently and getting stuck in from day one.
• Must be immediately available.

Responsibilities

• Building, segmenting and continually refreshing targeted prospect lists using Cognism and other approved data sources
• Managing prospect data, campaign lists, segmentation, journeys and tracking within Microsoft Dynamics 365
• Supporting always-on lead generation campaigns and routing qualified leads through to Sales
• Owning SEO activity — keyword research, on-page optimisation, metadata, internal linking and content recommendations
• Supporting SEA activity, including Google Ads setup, optimisation and conversion tracking
• Building and amending campaign landing pages, and making day-to-day content and conversion-focused website amendments
• Producing regular reporting on campaign performance, lead generation and conversion

Skills

Dynamics 365 CRM

Lead generation

SEO

Data segmentation

Campaign management

Google Ads

Tools

Cognism

Google Ads

Job description

Forward Role Recruitment is seeking a hands-on Digital Marketing Specialist for a 3-month contract based in Lancashire, with 2 days on site. You will own digital lead generation, manage CRM in Dynamics 365, and drive SEO initiatives while collaborating with Marketing and Sales to keep qualified leads flowing.

Ideal candidates bring hands-on digital marketing, B2B lead gen experience, and the ability to work independently from day one. Immediate availability is required.