Digital Marketing Specialist

Forwardrole; Lancashire; On-site; GBP 30,000 - 33,000; Full time

Job summary

Forwardrole is recruiting a Digital Marketing Specialist for a 3-month contract in Lancashire. You will own digital lead generation delivery from day one, working hands-on across CRM, lead gen and SEO, and collaborating with Marketing and Sales to keep qualified leads flowing.

You'll build and refresh targeted audiences, manage data in Dynamics 365, support SEM campaigns, optimise on-page SEO, create landing pages and report on campaign performance.

Qualifications

• Hands-on digital marketing across CRM, lead generation and SEO.
• Experience with B2B marketing and lead qualification metrics.
• Immediate availability and ability to start on short notice.

Responsibilities

• Build, segment and refresh targeted prospect lists.
• Manage prospect data and journeys in Dynamics 365.
• Support always-on lead generation campaigns and routing.
• Own SEO activities including keyword research and content recommendations.
• Produce regular campaign performance reports.

Skills

Digital marketing

CRM (Dynamics 365)

SEO

Tools

Microsoft Dynamics 365

Cognism

Job description

Are you a hands-on digital marketer across CRM, lead gen and SEO?

Contract role - Digital Marketing Specialist – 3 month contract – 2 days in Lancashire – £160-180 per day/£35-40k

Are you a Microsoft Dynamics 365 pro?

Fancy a contract role where you'll own digital lead generation delivery from day one?

We're recruiting for an experienced Digital Marketing Specialist to join a well-established UK logistics brand on a contract basis, supporting the Marketing team with hands-on delivery of digital lead generation activity across their priority sectors.

The Role

The Digital Marketing Specialist is a delivery-focused contract role, built around three things: CRM, lead generation and SEO. You'll be building and refreshing targeted prospect audiences, managing always-on outreach activity through Dynamics 365, and keeping SEO performance moving in the right direction — all while working closely with Marketing and Sales to keep qualified leads flowing into the business.

About the Role:

• Building, segmenting and continually refreshing targeted prospect lists using Cognism and other approved data sources
• Managing prospect data, campaign lists, segmentation, journeys and tracking within Microsoft Dynamics 365
• Supporting always-on lead generation campaigns and routing qualified leads through to Sales
• Owning SEO activity — keyword research, on-page optimisation, metadata, internal linking and content recommendations
• Supporting SEA activity, including Google Ads setup, optimisation and conversion tracking
• Building and amending campaign landing pages, and making day-to-day content and conversion-focused website amendments
• Producing regular reporting on campaign performance, lead generation and conversion

About You:

• Hands-on Digital marketing, CRM (Microsoft Dynamics 365), as well as SEO experience essential.
• Previous B2B marketing experience, ideally in a lead generation environment measured against qualified leads and pipeline
• Comfortable working independently and getting stuck in from day one
• Must be immediately available