Digital Marketing Specialist

Anne Corder Recruitment; Peterborough; On-site; GBP 32,000 - 42,000; Full time

Job summary

Anne Corder Recruitment is partnering with a growing B2B business to appoint a Digital Marketing Specialist. This hands-on role covers PPC, email campaigns, social media, website content, and lead generation, reporting to the Head of Marketing.

You'll manage multiple campaigns across channels, optimize plans, and measure performance to drive commercial impact while maintaining GDPR-compliant CRM data and helping events and campaigns.

Qualifications

• 3–5 years’ broad marketing experience with digital emphasis.
• Experience delivering multi-channel campaigns and measuring performance.
• Familiarity with PPC, email, SEO, social media and content creation.
• CRM experience, with HubSpot preferred.

Responsibilities

• Plan and deliver email marketing and paid campaigns.
• Support SEO and daily website updates and optimisation.
• Create engaging content for social media, emails, landing pages and collateral.
• Manage regular social media activity and calendars.
• Support B2B lead generation through market research and data analysis.
• Nurture marketing-generated leads with Sales and maintain CRM data accuracy.
• Collaborate with external agencies and monitor campaign performance.
• Produce regular marketing reports to identify opportunities for improvement.

Skills

PPC campaigns

Email marketing

SEO

Social media

CRM systems

Marketing analytics

Canva/Adobe

Tools

HubSpot

Canva

Adobe Creative Suite

Google Analytics

Job description

Digital Marketing Specialist

Are you a hands-on digital marketer who enjoys being involved in everything from PPC and email campaigns through to social media, website content and lead generation?

We’re working with an established and growing B2B business that is looking to appoint a Digital Marketing Specialist to join its marketing team.

This is a varied, operational role where you’ll work closely with the Head of Marketing to turn marketing plans into action. It would suit someone who loves getting stuck into the detail, can confidently manage multiple campaigns and channels, and enjoys seeing the commercial impact of their work.

What you'll be doing

• Planning and delivering email marketing and paid advertising/PPC campaigns
• Supporting SEO activity and taking ownership of day-to-day website updates and optimisation
• Creating engaging content for social media, email, landing pages and wider marketing collateral
• Managing and scheduling regular social media activity
• Supporting B2B lead generation through market and prospect research
• Managing inbound marketing leads and maintaining accurate CRM data
• Working closely with the Sales team to nurture and convert marketing-generated opportunities
• Liaising with external digital agencies and monitoring campaign activity
• Supporting the marketing of industry events and trade shows
• Monitoring digital traffic, email engagement, campaign performance and competitor activity
• Producing regular marketing reports and using data to identify opportunities for improvement
• Managing marketing databases and mailing lists in line with GDPR requirements

What we're looking for

You’ll ideally have 3–5 years’ broad marketing experience, with strong exposure to digital marketing and campaign delivery.

We’re particularly interested in speaking with candidates who have experience across several of the following:

• PPC and paid digital campaigns
• Email marketing
• SEO and website management
• Social media and content creation
• CRM systems – HubSpot experience would be particularly advantageous
• Marketing analytics and reporting
• Canva and/or Adobe Creative Suite
• B2B lead generation

You’ll be organised, commercially minded and comfortable taking ownership of your workload. Strong written communication skills are important, as you’ll be producing content across a variety of channels and communicating with both internal and external stakeholders.

Previous experience within a B2B, manufacturing, engineering, construction, agriculture or technical environment could be advantageous, although we’re equally interested in the right digital marketing skill set.

Why consider this opportunity?

This isn’t a role where you’ll be pigeonholed into one small area of marketing.

You’ll have the opportunity to work across the full digital mix, take genuine ownership of campaigns and become an important part of a small marketing function where your ideas and activity can have a visible impact on the business.

If you’re a Digital Marketing Executive, Digital Marketing Specialist or experienced Marketing Executive looking for a broader hands‑on digital role, we’d love to hear from you.

Please note that we are not able to provide support with visa sponsorships and all applicants must be based in the UK and hold valid right to work in the UK.INDEEDCOMM