Digital Marketing Manager

Forward Role Recruitment; Manchester; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Forward Role is partnering with a global, fast-growth organisation to recruit a Digital Marketing Manager who will own the full digital mix and drive B2B lead generation across website, SEO, email, social, and reporting. The role is execution-focused with autonomy to shape how digital marketing supports commercial growth in a B2B environment.

You will manage website content, SEO, analytics, email campaigns in HubSpot, social media, and marketing automation, contributing to pipeline and

Qualifications

• Hands-on B2B digital marketing experience with lead gen accountability.
• Experience owning full digital mix: website, SEO, email, social, analytics.
• Strong HubSpot CRM experience or similar marketing automation platform.

Responsibilities

• Website management: content accuracy, UX, and optimization with external partners.
• SEO: keyword research, on-page optimization, technical recommendations, backlink strategy.
• Google Analytics: SME level reporting and insights.
• Email marketing: campaigns and segmentation within HubSpot.
• Social media: manage organic and paid activity across channels.
• Marketing automation: build and refine workflows to support the funnel.
• Content distribution: support the content calendar and reach target audiences.
• Digital support for events and thought leadership: amplify campaigns digitally.
• Reporting and analytics: build dashboards and track channel effectiveness.
• Conversion optimization: continuous testing to improve performance.

Skills

CRM experience

HubSpot

Website management

SEO

Google Analytics

Email marketing

Social media

Marketing automation

Content distribution

Reporting & analytics

Conversion optimisation

B2B marketing

Lead generation

Tools

HubSpot

Job description

Location: Manchester City Centre (Hybrid)

Forward Role is working with a global, fast-growth organisation to find a Digital Marketing Manager to drive B2B lead generation across their digital channels. This is a hands-on, execution-focused role for someone who can own the full digital mix - from website and SEO through to email, social, and reporting - and connect it directly to pipeline.

You'll be joining a business that's scaling internationally, with the autonomy to shape how digital marketing supports commercial growth in a B2B environment.

What you'll be doing:

• Website management - owning content accuracy, UX, and ongoing optimisation, working with external partners on improvements
• SEO - keyword research, on-page optimisation, technical recommendations, and backlink strategy to grow organic visibility and traffic
• Google Analytics (SME level) - acting as the go-to expert on performance tracking and insight
• Email marketing - executing and optimising campaigns and segmentation within HubSpot, benchmarking against industry standards
• Social media - managing organic and paid activity across channels
• Marketing automation - building and refining workflows to support the funnel
• Content distribution - supporting the content calendar and getting content in front of the right audiences
• Digital support for events and thought leadership - amplifying campaigns and brand initiatives digitally
• Reporting and analytics - building and maintaining dashboards, tracking channel effectiveness and conversion metrics
• Conversion optimisation - continually testing and refining to improve performance

Indicative split of focus: 40% Website & SEO / 20% Social / 20% Analytics & Reporting / 15% Email / 5% Video & Creative support

What we're looking for:

• Strong, hands-on CRM experience, ideally with HubSpot (workflows and campaigns)
• Solid website management experience, comfortable working with CMS platforms and external web partners
• Proven SEO, analytics, and conversion optimisation experience
• A track record in B2B digital marketing, ideally with lead gen accountability
• Confident using Google Analytics to drive decisions
• Strong communicator, self-motivated, and comfortable owning multiple channels at once
• Experience creating or editing short-form video/creative content is a plus

Success will be measured by: website traffic, organic rankings, email engagement, conversion rates, MQLs, pipeline contribution, and overall digital engagement.