Digital Marketing Manager (FMCG)

French Selection UK; Greater London; On-site; GBP 50,000 - 55,000; Full time

Benefits offered by this job

Bonus

Great benefits

Job summary

French Selection UK is seeking a Digital Marketing Manager (FMCG) to lead the brand's digital strategy from London, in a hybrid role with 2 days in the office. The position offers a salary of £50,000–£55,000 plus bonus and strong benefits.

You will lead a talented digital team, manage paid media across Meta/Google/TikTok, and drive D2C/eCommerce growth across Europe, with a strong emphasis on collaboration with Sales, Category and PR colleagues.

Qualifications

• Fluent in English (written and spoken) essential.
• Experience leading a digital marketing team in FMCG.
• Broad digital expertise across paid media, social, influencer, eCommerce, D2C and CRM.
• Hands-on proficiency with Google Analytics GA4, Meta Ads Manager, Google Ads, and eCommerce platforms such as Shopify.
• Experience managing agencies, media partners and external suppliers.
• Excellent communication, interpersonal and stakeholder management skills.
• Must have the right to work in the UK.

Responsibilities

• Lead the digital marketing strategy to grow the brand, engage consumers and deliver commercial results across Europe.
• Develop and deliver the digital strategy supporting both brand and business growth.
• Lead and develop the Digital team by setting clear priorities, nurturing talent and driving high performance.
• Own the digital marketing budget ensuring investment is effectively allocated and delivers strong commercial returns.
• Oversee paid media activity across platforms including Meta, Google, TikTok, YouTube and other relevant marketing platforms.
• Drive D2C, eCommerce and customer growth focusing on acquisition, conversion, retention and repeat purchase.
• Manage agencies, media partners and internal stakeholders ensuring strong collaboration and effective campaign delivery.
• Drive the use of new digital technologies and AI to improve marketing performance and efficiency.
• Work closely with Sales, Category and PR teams to ensure digital activity supports wider business goals.
• Track digital performance and results using insights to improve campaigns and demonstrate impact

Skills

Digital marketing

Team leadership

FMCG

Paid media

Social media

eCommerce / D2C

CRM

Google Analytics GA4

Google Ads

Meta Ads Manager

Shopify

Tools

Google Analytics GA4

Meta Ads Manager

Google Ads

Shopify

Job description

A leading international food manufacturer serving retailers, distributors and foodservice partners in international markets

Responsibilities

Digital Marketing Manager (FMCG)
Location: London
Hybrid work 2 days a week in the office
Salary: between £50,000 per annum and £55,000 per annum depending on experience plus bonus and great benefits
Ref: 4339DM

Main duties:

• Lead the digital marketing strategy to grow the brand, engage consumers and deliver commercial results across Europe.
• Develop and deliver the digital strategy supporting both brand and business growth
• Lead and develop the Digital team by setting clear priorities, nurturing talent and driving high performance.
• Own the digital marketing budget ensuring investment is effectively allocated and delivers strong commercial returns.
• Oversee paid media activity across platforms including Meta, Google, TikTok, YouTube and other relevant marketing platforms
• Lead social, influencer and content strategy growing brand awareness, engagement and brand loyalty across Europe
• Drive D2C, eCommerce and customer growth focusing on acquisition, conversion, retention and repeat purchase
• Manage agencies, media partners and internal stakeholders ensuring strong collaboration and effective campaign delivery.
• Drive the use of new digital technologies and AI to improve marketing performance and efficiency
• Work closely with Sales, Category and PR teams to ensure digital activity supports wider business goals.
• Track digital performance and results using insights to improve campaigns and demonstrate impact

The role:

• Develop and deliver the digital strategy supporting both brand and business growth
• Lead and develop the Digital team by setting clear priorities, nurturing talent and driving high performance.
• Own the digital marketing budget ensuring investment is effectively allocated and delivers strong commercial returns.
• Oversee paid media activity across platforms including Meta, Google, TikTok, YouTube and other relevant marketing platforms
• Lead social, influencer and content strategy growing brand awareness, engagement and brand loyalty across Europe
• Drive D2C, eCommerce and customer growth focusing on acquisition, conversion, retention and repeat purchase
• Manage agencies, media partners and internal stakeholders ensuring strong collaboration and effective campaign delivery.
• Drive the use of new digital technologies and AI to improve marketing performance and efficiency
• Work closely with Sales, Category and PR teams to ensure digital activity supports wider business goals.
• Track digital performance and results using insights to improve campaigns and demonstrate impact

Candidate's Profile

• Fluent in English (written and spoken) essential
• Fluent in Chinese / Mandarin or a European language beneficial but not a requirement
• Experience in digital marketing as well as leading a team essential
• Background within the FMCG industry highly sought after
• Broad digital expertise across paid media, social, influencer, eCommerce, D2C and CRM
• Hands-on proficiency with Google Analytics (GA4), Meta Ads Manager, Google Ads, and eCommerce platforms such as Shopify.
• Experience managing agencies, media partners and external suppliers
• Excellent communication, interpersonal and stakeholder management skills
• Passion for food and the food industry
• Must have the right to work in the UK

Between £50,000 per annum and £55,000 per annum depending on experience plus bonus and great benefits