Digital Marketing Manager

Spotlight Recruitment; Reading; Hybrid; GBP 42,300 - 51,700; Full time

Benefits offered by this job

28 days holiday (20 + 8 bank holidays)

Company pension (NEST)

Free annual eye test + allowance for specialist eyewear

Fantastic company culture

Job summary

A recruitment agency in Reading is seeking a Digital Marketing Manager to lead marketing strategies for a fast-growing food brand. The ideal candidate will have proven digital marketing experience, particularly within the food sector, and strong skills in Shopify and Klaviyo. You'll develop customer journeys, own email marketing strategies, and manage influencer partnerships. This role offers a salary of up to £47k and a hybrid working model, with 28 days of holiday and a company pension plan.

Qualifications

• Proven experience in digital marketing, ideally within FMCG or food.
• Strong analytical skills with KPI-driven decision making.
• Confidence working across Meta, TikTok, and other social platforms.

Responsibilities

• Develop and optimise customer journeys across web and email.
• Collaborate with UX/UI teams to enhance on-site experience.
• Own email marketing strategy, including automated flows and campaigns.

Skills

Digital marketing experience

Shopify skills

Klaviyo skills

Analytical mindset

Strong Excel skills

Confidence on social platforms

Collaboration skills

Job description

Overview

Digital Marketing Manager – food – Salary up to £47k (hybrid). Are you a data-driven digital marketer with a passion for food? Do you want to help transform the way world food products are delivered to customers? If so, this is your opportunity to lead marketing for a fast-growing brand that’s challenging the status quo. Our client is looking for a hands-on, intelligent marketer with strong digital experience and a passion for food and community. You’ll be responsible for shaping and executing a marketing strategy that drives growth, builds trust, and elevates the brand across digital channels.

Base pay range

Salary up to £47k (hybrid).

Key Responsibilities

• Develop and optimise customer journeys across web and email, aligned to key personas
• Collaborate with UX/UI teams to enhance on-site experience
• Own email marketing strategy, including automated flows and campaign execution (Klaviyo)
• Drive seasonal campaigns and product promotions across site and email
• Build cross-sell/up-sell systems to connect complementary products
• Manage influencer partnerships to expand reach and reinforce brand values
• Ensure all communications reflect the brand’s core pillars and integrity

Skills & Experience

• Proven experience in digital marketing, ideally within FMCG or food
• Strong Shopify and Klaviyo skills
• Analytical mindset with strong Excel skills and KPI-driven decision making
• Experience personalising customer journeys and communications
• Confidence working across Meta, TikTok, and other social platforms
• Excellent communication and collaboration skills

Benefits

• 28 days holiday (20 + 8 bank holidays)
• Company pension (NEST)
• Free annual eye test + allowance for specialist eyewear
• Fantastic company culture, autonomy and opportunities for growth

Spotlight Recruitment is an Equal Opportunities Employer. Our focus is to ensure we’re inclusive every day, helping our clients recruit and build organisations that reflect modern society and celebrate diversity in all its forms. We want our candidates to feel that they belong and can be their best, regardless of background, identity or culture, and we especially welcome applications from under-represented groups.

If you need any adjustments to support your application, such as information in alternative formats or special requirements for accessibility, please contact us and we’ll do everything we can to help. This information will be treated as confidential and used only to support you during the interview process.

To ensure your application is reviewed quickly by the right Consultant, please apply directly via the LinkedIn advert.