Head of Marketing

Gregory Walker; England; On-site; GBP 85,000 - 110,000; Full time

Job summary

Gregory Walker is seeking a Head of Marketing to lead a six-person team and shape a UK-wide marketing strategy. You will translate global brand strategies into annual plans, manage NPD and campaigns, and partner with Sales to drive growth.

The role emphasizes brand development, retailer collaboration and delivering commercial objectives through innovative activations and measured ROI.

Qualifications

• Brand management, marketing planning and campaign execution in an FMCG environment, ideally food or drink.
• Experience overseeing new product development and launches with delivery accountability.
• Lead and develop a team while remaining hands-on with marketing activities.
• Strong commercial understanding including budgeting and data-led decisions.
• Experience collaborating with Sales and adapting propositions for retailers/channels.
• Good grasp of digital marketing and social media tools.
• Excellent planning, organisational skills and ability to manage multiple priorities.
• Exceptional communication skills with ability to influence stakeholders.
• Analytical ability to evaluate performance and ROI.

Responsibilities

• Lead, manage and develop a six-person marketing team, ensuring strong performance and effective delivery.
• Translate global category and brand strategies into annual UK marketing plans and detailed activation calendars.
• Take ownership of a specific category, including brand plans, budgets, product launches and performance.
• Oversee the delivery of new product development (NPD), working with global category and NPD teams.
• Work with Sales to develop commercial strategies, quarterly plans, retailer presentations and shopper marketing.
• Plan and deliver marketing campaigns and activations, including trade events and digital/traditional advertising.
• Manage marketing budgets, agencies, suppliers and external partners.
• Monitor marketing performance, evaluate campaign effectiveness and report on KPIs and ROI.
• Manage consumer and shopper feedback and build relationships with stakeholders.

Skills

Brand Management

Marketing Planning

Campaign Execution

NPD & Innovation

Team Leadership

Commercial Awareness

Retailer Management

Digital Marketing

Communication & Influencing

Analytical Skills

Job description

This is an opportunity to join an established and growing food business as Head of Marketing, leading a six-person marketing team and overseeing a diverse portfolio of owned and third-party brands.

The successful candidate will be responsible for translating global brand strategies into effective UK marketing plans, driving brand growth and delivering commercial objectives. With a strong focus on innovation, the role will oversee new product launches, marketing campaigns and brand development, while maintaining and building on the momentum of an established marketing function.

The Role

As part of the role, the successful candidate will be required to:

• Lead, manage and develop a six-person marketing team, ensuring strong performance and effective delivery.
• Translate global category and brand strategies into annual UK marketing plans and detailed activation calendars.
• Take ownership of a specific category, including brand plans, budgets, product launches and performance.
• Oversee the delivery of new product development (NPD), working alongside global category and NPD teams to deliver product launches and innovations.
• Work closely with Sales to develop commercial strategies, quarterly plans, retailer-specific presentations and shopper marketing activities.
• Plan and deliver marketing campaigns and activations, including trade events, brand collaborations and digital and traditional advertising.
• Manage marketing budgets, agencies, suppliers and external partners, ensuring effective use of investment.
• Monitor marketing performance, evaluate campaign effectiveness and report on KPIs and return on marketing investment.
• Manage consumer and shopper feedback, working with relevant teams to address feedback and implement resolutions.
• Build and maintain relationships with internal stakeholders, retailers, agencies, influencers and relevant industry organisations.

The Candidate

The successful candidate should be able to demonstrate/have experience in:

• Marketing & Brand Management: Experience in brand management, marketing planning and campaign execution, ideally within a branded FMCG environment, preferably food or drink.
• NPD & Innovation: Experience overseeing new product development and taking product launches to market, with personal accountability for delivery and results.
• Team Leadership: The ability to lead, motivate and develop a team while remaining hands-on with marketing activities and execution.
• Commercial Awareness: Strong commercial understanding, including experience managing budgets, monitoring financial performance and making data-led decisions.
• Retailer & Stakeholder Management: Experience working collaboratively with Sales teams and adapting marketing propositions and presentations to different retailers and channels.
• Digital Marketing: A good understanding of digital marketing, social media and associated tools.
• Project Management: Strong planning and organisational skills, with the ability to manage multiple activities, deadlines and competing priorities.
• Communication & Influencing: Excellent communication skills, with the confidence to present ideas, influence stakeholders and build effective internal and external relationships.
• Analytical Skills: The ability to evaluate marketing performance, interpret data and identify opportunities to improve campaign effectiveness and return on investment.