Digital Marketing & Media Manager

Futures; Lancashire; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

Bonus

Pension

Training opportunities

Hybrid work

Job summary

Futures in the UK is seeking a Digital Marketing & Media Manager to own integrated strategies across multiple brands, driving awareness, engagement and conversion. You’ll work with the Marketing Director and agency partners to plan, execute and optimise campaigns on Meta, TikTok, YouTube and Google, with a strong emphasis on analytics and commercial growth.

This hybrid role offers a competitive salary, pension and extensive training opportunities to help you shape the digital future of leading

Qualifications

• Experience leading digital campaigns with measurable commercial impact.
• Experience in FMCG/consumer brands is desirable.
• Strong knowledge of paid and organic social platforms (Meta, TikTok, YouTube, Google).
• Ability to manage external agencies and budgets with ROI focus.

Responsibilities

• Develop and deliver integrated digital marketing strategies across multiple brands.
• Own planning, execution and optimisation of campaigns across Meta, TikTok, YouTube and Google.
• Lead agency relationships, briefs, budgets and performance reviews.
• Create platform-specific content strategies to build audiences and drive conversions.
• Identify influencer partnerships and manage creator campaigns.
• Monitor performance and translate data into actionable optimisations.
• Identify emerging digital trends and opportunities across marketing tech.
• Collaborate with UK and international teams on best practices.
• Support website and digital touchpoint improvements to boost conversion.

Skills

Digital strategy

Paid media

Agency management

Content strategy

Influencer marketing

Analytics

Digital trends

Cross-functional collaboration

Website optimisation

Tools

GA4

Meta Ads Manager

Google Ads

Job description

Ready to take ownership of digital marketing for a growing, globally recognised consumer goods business?

An exciting opportunity has arisen for a commercially driven and creative Digital Marketing & Media Manager to join a highly successful, international consumer goods business with an established portfolio of household brands.

With ambitious growth plans, continued investment in digital marketing and a strong focus on innovation, the business is looking for an experienced digital marketer to help shape the future of its digital presence across the UK market.

This isn't simply a role focused on delivering campaigns. It's an opportunity to take ownership of digital strategy, influence commercial growth and play a key role in transforming how established consumer brands connect with their audiences.

Working closely with the Marketing Director, global marketing teams and external agency partners, you'll have the autonomy to develop, execute and optimise digital marketing initiatives that deliver measurable commercial results.

The Role

As Digital Marketing & Media Manager, you'll take responsibility for developing and delivering integrated digital marketing strategies across multiple consumer brands, driving brand awareness, engagement, consideration and conversion.

Key responsibilities include:

• Digital Strategy & Growth: Develop and implement digital marketing strategies aligned with wider business objectives, increasing brand visibility, market share and consumer engagement.
• Paid & Organic Media: Own the planning, execution and optimisation of integrated digital campaigns across platforms including Meta, TikTok, YouTube and Google.
• Agency Management: Lead relationships with external digital and creative agencies, managing campaign briefs, budgets, performance and return on investment.
• Content Strategy: Develop engaging, platform-specific content strategies that build audiences, strengthen brand relevance and drive consumer conversion.
• Influencer & Creator Marketing: Identify, develop and manage partnerships with influencers, content creators and brand advocates to deliver authentic, engaging campaigns.
• Performance & Analytics: Monitor campaign performance, analyse consumer behaviour and translate data into actionable recommendations to improve marketing effectiveness.
• Digital Innovation: Identify emerging trends, technologies and opportunities across AI search, social commerce, digital platforms and marketing technology.
• Cross-Functional Collaboration: Work closely with UK and international marketing teams, sharing best practice and contributing to the development of wider digital marketing capabilities.
• Website & Digital Optimisation: Support improvements across digital touchpoints to enhance the consumer journey, brand visibility and conversion.

Ideally, you'll bring:

• Proven experience within a Digital Marketing Manager, Digital Media Manager, Paid Media Manager or similar position.
• Experience within FMCG, retail or a consumer-focused business.
• Experience planning, delivering and optimising integrated digital marketing campaigns, with a clear understanding of commercial impact.
• Strong knowledge of paid social, digital advertising and organic social platforms, particularly Meta, TikTok, YouTube and Google.
• Experience managing external agencies, campaign budgets and multiple stakeholders.
• A data-driven approach, with confidence interpreting campaign performance, measuring ROI and identifying opportunities for improvement.
• Familiarity with platforms such as GA4, Meta Ads Manager, Google Ads or similar analytics and advertising tools.
• Strong communication, project management and stakeholder engagement skills.
• An interest in content creation, influencer marketing, emerging digital trends and evolving consumer behaviours.
• The ability to balance strategic planning with hands-on campaign delivery.

You'll benefit from:

• Competitive Salary and bonus.
• Enhanced pension scheme.
• Extensive inhouse and external training opportunities.
• Work with an established portfolio of well-known products with a strong presence in the UK market.
• Hybrid and flexible and working options, with 1/2 day Fridays!