Digital Comms Manager - Global FMCG Leader [£55-60K]

Tarsh & Partners Marketing Recruitment; England; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Generous benefits package

Commitment to employee wellbeing

Continuous learning opportunities

Job summary

Tarsh & Partners Marketing Recruitment is seeking a Digital Comms Manager to lead digital media strategies for a major FMCG brand in the United Kingdom. This role involves driving performance-based marketing initiatives across various digital channels, developing content strategies, and managing e-commerce activation. The ideal candidate will have 3-4 years of media strategy experience, a strong understanding of FMCG brands, and excellent analytical skills. The position offers a vibrant work culture, career growth opportunities, and a generous benefits package.

Qualifications

• 3-4 years' experience in media strategy & planning within an agency or client-side environment.
• Strong understanding of FMCG brands and media channels.
• Experience managing budgets and optimizing performance.

Responsibilities

• Lead strategic digital media planning and channel investment.
• Develop and adapt content strategy across digital touchpoints.
• Manage end-to-end e-commerce activation.
• Drive performance marketing through data analysis.

Skills

Media strategy & planning

Analytical skills

Brand strategy understanding

Digital marketing expertise

Commercial acumen

Storytelling ability

Education

University degree in marketing, business, economics or related field

Job description

Overview

OPEN TO CLIENT-SIDE OR AGENCY EXPERIENCE

• Develop powerful digital media strategies for a major FMCG brand across paid, owned, earned & ecommerce channels
• Drive performance-based activation and ecommerce across platforms including TikTok, Meta, YouTube, Amazon and Search
• Shape full-funnel strategies with real-time optimisation of budgets across the customer journey
• Work in a vibrant, innovative business culture with autonomy to make bold and creative decisions
• Access an online learning academy and commitment to career mobility and growth within an international team

Our client is a very dynamic global FMCG business with a portfolio of much-loved household name brands, combining heritage brand strength with entrepreneurial energy and a commitment to continuous learning and creating opportunities for its employees. With an ambitious new growth plan, and team of blue-chip trained marketers, it is seeking a Digital Comms Manager to drive brand growth initiatives and reshape audience-first performance-based marketing. This is a superb opportunity to bring your digital skills to a major brand, working across all digital touchpoints whilst building a step-change in how they activate with consumers, and in a business that is going places with substantial financial resources.

As Digital Comms Manager, you\'ll own the complete digital media experience for a flagship homecare brand, bridging strategic planning with hands-on performance. You\'ll champion an audience-first approach, leading activation across all digital channels from conception through to optimisation. This role sits at the heart of the business growth strategy, where your decisions directly impact brand growth, consumer engagement and business results across multiple markets.

• Leading strategic and annual digital media planning, defining channel mix and investment priorities
• Developing and adapting content strategy across all digital touchpoints, ensuring consistent brand messaging and audience relevance
• Managing end-to-end e-commerce activation including Amazon, TikTok Shop and other digital grocery platforms
• Driving performance marketing optimisation, analysing data and managing budget allocation to maximise ROI across the full funnel
• Planning and executing paid media campaigns across bVOD, OOH, Radio, YouTube, Meta, Search and emerging platforms
• Build full-funnel strategies balancing awareness, consideration and conversion across consumer journey stages
• Collaborating with internal teams and external agencies to translate insights into compelling creative and activation
• Presenting findings, recommendations and performance updates to senior stakeholders
• Minimum 3-4 years\' robust experience in media strategy & planning within an agency or client-side environment, ideally with a good understanding of FMCG brands
• Exceptional grasp of multiple media channels including bVOD, OOH, Radio, YouTube, Meta, Search, Amazon and TikTok
• Strong analytical skills with ability to interpret data and optimise performance
• Deep understanding of consumer brands and brand strategy and FMCG market dynamics and challenges
• Working knowledge of social media management and community engagement
• University degree in a commercial subject (marketing, business, economics or related field)
• Excellent storytelling and creative thinking ability
• Commercial acumen and budget management experience

In addition to a generous benefits package and commitment to employee wellbeing, you\'ll be immersed in a culture where every employee is empowered to make bold decisions. You\'ll collaborate with passionate and highly-committed colleagues who value energy, pride and continuous learning in a supportive environment.

How to apply

If you\'re looking to build your marketing career and have the skills and experience to succeed in this role, please send your CV to Adam Tarsh today. We review applications on a rolling basis, so we encourage you to apply as soon as possible. Apply via LinkedIn or email [e-mail]