Digital Growth Manager: Campaigns, CRM & Analytics

GCS Recruitment; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

GCS Recruitment is seeking a Digital Marketing Manager to support markets across North Europe. This role blends strategic digital consultancy with hands‑on delivery across web, CRM, email marketing, analytics and D2C initiatives.

You'll partner with brand, commercial and IT teams to drive digital excellence, optimise customer journeys and website performance, and use data‑led decision making to boost campaigns and conversions. Experience in FMCG or large matrix organisations is a plus.

Qualifications

• Proven experience in digital marketing, CRM, or eCommerce.
• Strong knowledge of AEM, Salesforce Marketing Cloud, and GA.
• Experience delivering customer journeys and personalised campaigns.

Responsibilities

• Partner with brand teams to plan and deliver digital campaigns across web, CRM and email.
• Manage and optimise digital platforms including AEM and related commerce tech.
• Support CRM strategy, segmentation, journeys and email marketing execution.
• Analyse campaign and website performance using Google Analytics and provide insights.
• Support direct‑to‑consumer and digital commerce initiatives focused on acquisition and retention.
• Manage agency relationships, campaigns, budgets and timelines.
• Drive digital best practices and capability building across regional teams.

Skills

Digital marketing

CRM strategy

Customer journeys

Stakeholder management

Analytics

Tools

AEM

Salesforce Marketing Cloud

Google Analytics

Job description

Digital Marketing Manager

We're looking for an experienced Digital Marketing Manager to join a leading global consumer brand, supporting markets across North Europe. This is a varied role combining strategic digital consultancy with hands-on delivery across web, CRM, email marketing, analytics, and direct-to-consumer initiatives.

Working closely with brand, commercial, IT, and agency partners, you'll drive digital excellence through the delivery of impactful campaigns, optimisation of customer journeys, website performance improvements, and data-led decision making.

Key Responsibilities

• Partner with brand teams to plan and deliver digital marketing campaigns across web, CRM, email, and digital channels.
• Manage and optimise digital platforms including Adobe Experience Manager (AEM) and related commerce technologies.
• Support CRM strategy, audience segmentation, customer journeys, and email marketing execution through Salesforce Marketing Cloud.
• Analyse campaign and website performance using Google Analytics, providing actionable insights and recommendations.
• Support direct-to-consumer and digital commerce initiatives focused on acquisition, conversion, retention, and customer experience.
• Manage agency relationships, campaign delivery, budgets, and project timelines.
• Drive digital best practice adoption and capability building across regional teams.

About You

• Proven experience in digital marketing, CRM, digital experience, or eCommerce environments.
• Strong knowledge of AEM, Salesforce Marketing Cloud, Google Analytics, and website marketing platforms.
• Experience delivering customer journey, personalisation, and digital campaign initiatives.
• Strong stakeholder management skills with the ability to influence across multiple teams and markets.
• Commercially minded, highly organised, and comfortable managing multiple priorities in a fast-paced environment.
• Experience within FMCG, consumer goods, retail, or other large matrix organisations is advantageous.

This is an excellent opportunity for a digitally focused marketing professional who enjoys combining strategic thinking, stakeholder engagement, and hands-on execution to deliver measurable business results.

GCS is acting as an Employment Business in relation to this vacancy.