Digital Marketing Manager (B2C)

Reed; England; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid working

Career development prospects

Autonomy to shape strategy

Collaborative team environment

Job summary

Reed is seeking a commercially minded Digital Marketing Manager to own our ecommerce and marketing function, driving growth, identifying new opportunities and shaping the future direction of the business.

Reporting into senior leadership, you will lead the digital marketing strategy with a focus on ecommerce performance, online sales growth and brand visibility, and you’ll own the ecommerce website, CRM activity, social channels and customer lifecycle marketing.

Qualifications

• Experience in Digital Marketing Manager, Ecommerce Manager or Growth Marketing roles.
• Proven ability to manage and optimise an ecommerce website, ideally on Shopify.
• Strong understanding of ecommerce trading, CRO and digital acquisition channels.
• Experience leading social media strategies and driving engagement and growth.
• Hands-on experience with Klaviyo, CRM and email marketing.

Responsibilities

• Own and optimise the ecommerce website and maximise conversion rates.
• Monitor trading performance, sales, customer behaviour and ecommerce KPIs.
• Identify opportunities to improve online revenue, AOV and retention.
• Lead CRM and email marketing activity through Klaviyo and automations.
• Develop social media strategies to increase engagement and brand reach.
• Manage content and campaigns across key social platforms and TikTok Shop where relevant.
• Collaborate with Paid Media and SEO agencies to maximise ROI.
• Analyse data and provide actionable insights to drive decisions.
• Lead and develop a small marketing team.

Skills

Digital marketing

Ecommerce management

Growth marketing

Leadership

Data-driven decisions

CRM

Paid media

Analytics

Tools

Shopify

Klaviyo

Google Analytics

Job description

Are you bursting with fresh ideas and excited by the opportunity to make a genuine impact? We're looking for an ambitious, commercially minded Digital Marketing Manager to take ownership of our ecommerce and marketing function, helping to drive growth, identify new opportunities and shape the future direction of our business.

Reporting into senior leadership, you'll lead the digital marketing strategy with a particular focus on ecommerce performance, online sales growth and brand visibility. This is a broad, hands-on role where you'll take ownership of the ecommerce website, digital acquisition activity, social media channels and customer lifecycle marketing.

If you're someone who thrives on turning ideas into measurable outcomes, enjoys working collaboratively across a business and wants to make a genuine difference, we'd love to hear from you.

Key Responsibilities

• Own and optimise the ecommerce website, ensuring an excellent customer experience and maximising conversion rates.
• Monitor website trading performance, sales, customer behaviour and key ecommerce KPIs.
• Identify and implement opportunities to improve online revenue, average order value and customer retention.
• Manage Shopify updates, website content, merchandising and landing pages.
• Lead CRM and email marketing activity through Klaviyo, including automations, customer journeys and promotional campaigns.
• Develop and execute organic social media strategies to increase engagement, reach and brand awareness.
• Manage content planning and campaign activity across key social media platforms.
• Identify opportunities to leverage social commerce channels, including TikTok Shop.
• Work closely with external Paid Media and SEO agencies, reviewing performance and maximising ROI.
• Analyse campaign, website, social media and customer data, providing actionable insights and recommendations.
• Manage and develop a small marketing team.

About You

You'll likely have:

• Experience in a Digital Marketing Manager, Ecommerce Manager or Growth Marketing role.
• Proven experience managing and optimising an ecommerce website, ideally Shopify.
• A strong understanding of ecommerce trading, online customer journeys, conversion rate optimisation and digital acquisition channels.
• Experience managing social media channels and creating strategies that drive engagement and growth.
• Hands-on experience with Klaviyo, CRM and email marketing.
• Knowledge of Paid Media, SEO and performance marketing.
• Strong analytical skills and experience using ecommerce and marketing data to make commercial decisions.
• Previous leadership or team management experience.
• Excellent communication and stakeholder management skills.

Desirable:

• Experience working with or managing TikTok Shop.
• Experience within a B2C ecommerce environment.
• Knowledge of influencer or creator-led marketing campaigns.

Benefits

In return for your expertise, you'll receive:

• Hybrid working, with a blend of office and home-based working.
• The opportunity to take ownership of a key business function and make a genuine impact.
• Excellent career development prospects within a growing business.
• Autonomy to shape strategy, influence decision-making and bring your ideas to life.
• Exposure to senior leadership and the opportunity to contribute to wider business growth plans.
• A collaborative and supportive team environment where your ideas will be valued.
• The chance to lead, mentor and develop a small marketing team.