Head of Digital

CVUK; Greater London; On-site; GBP 90,000 - 150,000; Full time

Job summary

CVUK is seeking a seasoned Head of Digital to lead ecommerce growth, performance marketing and customer acquisition. You’ll manage a significant paid media budget across major channels, shape the acquisition strategy and optimise the customer journey with CRO and analytics.

In this senior role you’ll work with agencies and internal teams to maximise ecommerce performance on Shopify Plus and drive incremental revenue and profitability.

Qualifications

• Experience leading performance marketing and managing large paid media budgets.
• Strong ecommerce leadership with CRO, analytics and customer acquisition focus.
• Data-driven decision making to optimise CAC, LTV and revenue.

Responsibilities

• Own the digital growth, ecommerce and customer acquisition strategy.
• Lead and challenge agencies to drive profitable growth across paid channels.
• Oversee ecommerce performance and CRO and experimentation programme.
• Analyse CAC, LTV, attribution and channel profitability to guide investment.
• Collaborate with product, merchandising and marketing to maximise digital trading.

Skills

Performance marketing

Paid media budgets

Ecommerce leadership

CRO

Data analytics

Tools

Shopify Plus

Job description

HEAD OF DIGITAL - ECOMMERCE & PERFORMANCE MARKETING

We are recruiting an experienced Head of Digital to join a successful, high-growth ecommerce business and play a key role in its next stage of growth.

This is a senior, commercially focused digital role with responsibility for ecommerce growth, performance marketing, customer acquisition, paid media and conversion rate optimisation (CRO).

A key part of the role will be taking strategic ownership of a significant paid media budget, ensuring investment across Google Ads, Microsoft Ads, Meta, TikTok, Pinterest, affiliates and emerging channels delivers profitable, incremental growth.

Working with leading specialist agencies, you'll set the acquisition strategy, challenge performance and make informed decisions on where digital investment will generate the greatest commercial return.

You'll also take ownership of ecommerce performance, using data, testing and customer insight to improve conversion rate, AOV, revenue per visitor and overall customer experience.

KEY RESPONSIBILITIES

• Own the digital growth, ecommerce and customer acquisition strategy.
• Take strategic ownership of a large paid media budget across paid search, paid social and other acquisition channels.
• Lead and challenge specialist performance marketing agencies to drive profitable growth.
• Optimise customer acquisition across Google Ads, Meta, Microsoft Ads, TikTok, Pinterest and affiliates.
• Own ecommerce performance and develop a continuous CRO and experimentation programme.
• Use data to improve conversion, AOV, customer value and revenue per visitor.
• Analyse CAC, LTV, attribution, incrementality and channel profitability to guide investment.
• Work closely with product, merchandising and marketing teams to maximise digital trading opportunities.
• Oversee the ongoing commercial development and optimisation of a Shopify Plus ecommerce platform.
• Identify and test new digital channels, technologies and growth opportunities.

ABOUT YOU

You'll be an experienced digital and ecommerce leader with a strong background in performance marketing and managing significant paid media budgets.

You'll combine hands-on knowledge of paid search and paid social with the commercial experience to effectively lead and challenge specialist agencies.

You'll also have a strong understanding of ecommerce, CRO, digital analytics and customer acquisition, with the ability to turn data into clear commercial decisions.

Experience within a high-growth ecommerce, online retail or digitally led consumer business would be highly advantageous.

If you're a commercially minded Head of Digital, Ecommerce Director, Digital Director or senior Performance Marketing leader looking for an opportunity to have a major impact on the growth of an ambitious ecommerce business, we'd love to hear from you.