Digital Marketing Manager

Better Placed; Warrington; On-site; GBP 42,000 - 60,000; Full time

Job summary

Better Placed is seeking a commercially driven Digital Marketing Manager to lead digital growth for a scaling beauty brand in the UK. You will own paid media, CRM, social and multi-channel campaigns, collaborating with Brand, Creative and E-commerce to grow revenue and acquisition.

You will manage an agency, oversee budgets and metrics, and drive online revenue through optimisation of conversions, retention and performance across channels.

Qualifications

• Hands-on experience with Meta Ads and Google Ads, plus CRM platforms (HubSpot or Klaviyo).
• Experience in B2C e-commerce and DTC brands preferred.
• Ability to manage or oversee creative teams and multiple brands.

Responsibilities

• Lead paid media strategy and agency management for Meta and Google Ads (Shopping, Performance Max, Search, retargeting).
• Manage paid media budgets, ROAS, CAC, LTV, AOV, CVR targets.
• Run HubSpot/Klaviyo CRM campaigns, including email, SMS, and customer journeys.
• Develop campaigns around launches, promotions, and key trading periods.
• Coordinate Brand and Creative teams to optimize content performance.
• Identify website conversion and retention improvements to grow online revenue.
• Oversee influencer/UGC activity when required.
• Track and report key commercial/marketing KPIs.
• Manage external agencies and freelancers as needed.

Skills

Meta Ads

Google Ads

CRM platforms

Tools

HubSpot

Klaviyo

Job description

We're looking for a commercially driven Digital Marketing Manager to lead digital growth and multi-channel marketing strategy for a scaling beauty business.

This is a hands-on role suited to someone with a strong track record of driving physical product sales through e-commerce.

You'll take ownership of paid media, CRM, social and digital campaigns, working closely with Brand, Creative and E-commerce to grow revenue, acquire new customers and increase retention.

The Role:

• Manage an agency to optimise Meta and Google Ads, including Shopping, Performance Max, Search and retargeting.
• Manage paid media budgets and performance against ROAS, CAC, LTV, AOV and conversion targets.
• Manage HubSpot/Klaviyo CRM, including email, SMS, segmentation and automated customer journeys.
• Develop campaigns around product launches, promotions and key trading periods.
• Manage Brand and Creative teams to develop and optimise high-performing content.
• Identify opportunities to improve website conversion, customer retention and online revenue.
• Oversee influencer, creator and UGC activity where required.
• Track and report on key commercial and marketing KPIs.
• Manage external agencies/freelancers where required.

The Person:

• DTC physical product e-commerce experience.
• Hands-on expertise across Meta Ads, Google Ads and CRM platforms such as HubSpot or Klaviyo.
• Experience managing or overseeing creative teams, including designers and content creators.
• Comfortable managing multiple brands and brand identities.
• Strong commercial understanding of ROAS, CAC, LTV, AOV, CVR and customer retention.
• A data-driven, commercially minded approach with a genuine passion for digital growth.

If you're ready to take ownership of digital growth for an ambitious beauty brand, we'd love to hear from you.