Digital Marketing Manager

Cranberry Panda; Greater London; Hybrid; GBP 60,000 - 85,000; Full time

Job summary

Cranberry Panda in London is seeking a Digital Marketing Manager to own customer acquisition and drive ecommerce growth for a luxury premium brand. This hands-on role focuses on optimizing Google and Meta campaigns while shaping the customer journey from acquisition to retention and lifetime value.

You will lead in-house performance marketing, manage paid media budgets, and collaborate with ecommerce, creative and customer teams to uncover growth opportunities.

Qualifications

• Strong hands-on experience across Google Ads and Meta.
• Ecommerce, DTC, retail or consumer brand experience.
• Knowledge of CRM, SMS or customer lifecycle marketing would be an advantage, not required.

Responsibilities

• Owning paid media strategy and day-to-day optimisation.
• Leading and scaling Meta activity.
• Managing budgets, forecasting and performance reporting.
• Testing audiences, creative and campaign structures.
• Overseeing email and SMS activity.
• Managing and developing two junior team members.

Skills

Google Ads

Meta Ads

Budget management

Performance marketing

Email & SMS

Team leadership

Ecommerce/DTC

CRM knowledge

Job description

Digital Marketing Manager - Luxury Retail

London - Hybrid

I'm working with an established and much-loved premium consumer brand that is looking for a Digital Marketing Manager to take ownership of customer acquisition and help drive the next stage of its ecommerce growth.

This is a brilliant opportunity for a commercially minded, hands-on performance marketer who loves getting into the detail of Google and Meta, but is also excited by the bigger customer journey, from acquisition through to retention and lifetime value.

You'll lead the brand's in-house performance marketing activity, manage and optimise paid media budgets, and work closely with the wider ecommerce, creative and customer teams to identify new opportunities for growth.

Responsibilities:

• Owning paid media strategy and day-to-day optimisation
• Leading and scaling Meta activity
• Managing budgets, forecasting and performance reporting
• Testing audiences, creative and campaign structures
• Overseeing email and SMS activity
• Managing and developing two junior team members

Requirements:

• Strong hands-on experience across Google Ads and Meta
• Ecommerce, DTC, retail or consumer brand experience
• *Knowledge of CRM, SMS or customer lifecycle marketing would be a real advantage, although you don't need to be a CRM specialist.