Digital Marketing Manager

Hospice IGN; United Kingdom; Remote; GBP 45,000 - 60,000; Full time

Job summary

North Yorkshire Hospice Care seeks a Digital Marketing Manager to lead a multi-channel digital strategy across Saint Michael’s Hospice, Herriot Hospice and Just ‘B’. You will oversee websites, social media, email, SEO and paid advertising, using analytics to optimise donor engagement and fundraising results.

The role involves collaboration with fundraising, marketing and clinical teams to deliver measurable impact and support the organisation’s vital services.

Responsibilities

• Develop and deliver a coordinated digital marketing strategy across multi-channel campaigns.
• Oversee website management, SEO, paid search, social media and email marketing.
• Use analytics tools to measure performance and optimise activity for donations and engagement.
• Manage budgets and campaigns across Saint Michael’s Hospice, Herriot Hospice and Just ‘B’.
• Collaborate with fundraising, marketing and clinical services to deliver measurable results.

Job description

Herriot Hospice Homecare, Just ‘B’ and Saint Michael’s

Digital Marketing Manager

As Digital Marketing Manager, you will play a key role in maximising the impact of digital marketing across North Yorkshire Hospice Care, helping to grow awareness of our services, engage supporters and generate sustainable fundraising income. You will lead the development and delivery of a coordinated digital marketing strategy across Saint Michael’s Hospice, Herriot Hospice and Just ‘B’, overseeing campaigns across websites, social media, email, search and paid advertising. Using creativity, audience insight and performance data, you will optimise digital activity to increase donations, fundraising participation and supporter engagement. Working collaboratively with colleagues across fundraising, marketing and clinical services, you will ensure our digital channels deliver measurable results and support our wider organisational goals. You will also provide specialist digital expertise and, in time, recruit and manage the Digital Marketing Officer, helping to strengthen our digital capabilities and secure the future of our vital hospice, bereavement and emotional wellbeing services.

About The Job

Deadline: Sat 31 st October 2026

Interview Date:

Job Description

We are looking for a strategic, creative and results-driven digital marketing professional with significant experience developing and delivering successful multi-channel digital marketing strategies. You will have strong technical knowledge across website management, SEO, paid search and social media, email marketing and digital advertising, alongside experience using analytics tools such as Google Analytics and Google Tag Manager to measure performance and improve results. With a commercial mindset and a focus on continuous improvement, you will be confident managing budgets, multiple campaigns and competing priorities, ensuring digital activity delivers measurable impact and value for money. You will have excellent communication, copywriting and relationship-building skills, with the ability to work collaboratively with colleagues, agencies and external partners. A proactive and innovative approach, strong attention to detail and an understanding of digital fundraising, supporter journeys, accessibility and data protection are essential. Above all, you will be passionate about using digital marketing to make a meaningful difference and help North Yorkshire Hospice Care reach more people, build lasting supporter relationships and generate the income needed to deliver its vital services.

Join the Hospice Income Generation Network

Expand your knowledge and your network by being a part of Hospice Income Generation Network, an organisation driven by the needs of our members Gain yourself access to subsidised training delivered by sector leaders, practical peer to peer support, fundraising resources,exclusive website content, cost effective professional development and much more.

Membership is open to anyone who works within hospice fundraising, including NHS and children’s hospices. Please note that hospices whichare part of a national charity are not eligible for Hospice Income Generation Network membership.