Digital Marketing Lead — Hospice Impact & Fundraising

Saint Michael's Hospice (North Yorkshire Hospice Care); Harrogate; On-site; GBP 36,000 - 44,000; Full time

Job summary

Saint Michael's Hospice in North Yorkshire is recruiting a Digital Marketing Manager to lead our coordinated digital strategy across Saint Michael’s, Herriot Hospice Homecare and Just ‘B’. You will develop campaigns across websites, social media, email, search and paid advertising to raise awareness and generate sustainable fundraising income.

Using audience insights and performance data, you will optimise activity to maximise donations, participation and supporter engagement, and collaborate

Responsibilities

• Develop and deliver a coordinated digital marketing strategy across Saint Michael’s Hospice, Herriot Hospice Homecare and Just ‘B’.
• Oversee campaigns across websites, social media, email, search and paid advertising.
• Use audience insights and performance data to optimise digital activity and increase donations, fundraising participation and supporter engagement.
• Collaborate with colleagues across fundraising, marketing and clinical services to ensure measurable results.
• In time, recruit and manage the Digital Marketing Officer to strengthen digital capabilities.

Skills

Digital marketing

Campaign management

Analytics & insights

Team collaboration

Job description

Saint Michael's Hospice in North Yorkshire is recruiting a Digital Marketing Manager to lead our coordinated digital strategy across Saint Michael’s, Herriot Hospice Homecare and Just ‘B’. You will develop campaigns across websites, social media, email, search and paid advertising to raise awareness and generate sustainable fundraising income.

Using audience insights and performance data, you will optimise activity to maximise donations, participation and supporter engagement, and collaborate