Digital Marketing Manager

Saint Michael's Hospice (North Yorkshire Hospice Care); Harrogate; On-site; GBP 36,000 - 44,000; Full time

Job summary

Saint Michael's Hospice in North Yorkshire is recruiting a Digital Marketing Manager to lead our coordinated digital strategy across Saint Michael’s, Herriot Hospice Homecare and Just ‘B’. You will develop campaigns across websites, social media, email, search and paid advertising to raise awareness and generate sustainable fundraising income.

Using audience insights and performance data, you will optimise activity to maximise donations, participation and supporter engagement, and collaborate

Responsibilities

• Develop and deliver a coordinated digital marketing strategy across Saint Michael’s Hospice, Herriot Hospice Homecare and Just ‘B’.
• Oversee campaigns across websites, social media, email, search and paid advertising.
• Use audience insights and performance data to optimise digital activity and increase donations, fundraising participation and supporter engagement.
• Collaborate with colleagues across fundraising, marketing and clinical services to ensure measurable results.
• In time, recruit and manage the Digital Marketing Officer to strengthen digital capabilities.

Skills

Digital marketing

Campaign management

Analytics & insights

Team collaboration

Job description

Company: Saint Michael's Hospice (North Yorkshire Hospice Care)

Hours: 37.5 hours

Salary: £39,556.25 per annum

Closing date: 31st October 2026 (the advert may close early if we receive a sufficient number of suitable applications)

Brand: Herriot Hospice Homecare, Just ‘B’ and Saint Michael’s

Do you want to be part of an organisation that makes a real difference to our local communities? Our family of services including Herriot Hospice Homecare, Just ‘B’ and Saint Michael’s Hospice provide vital support to people when they need it most. Our vision is of a community where everyone gets the care they need, want and deserve You can help make that a reality.

We are an independent charity powered by local communities. Every day, we help to improve quality of life for people living with terminal illness, bereavement and mental health concerns, because our belief is that no one should suffer. Our incredible teams work together to make this happen.

About the role

As Digital Marketing Manager, you will play a key role in maximising the impact of digital marketing across North Yorkshire Hospice Care, helping to grow awareness of our services, engage supporters and generate sustainable fundraising income. You will lead the development and delivery of a coordinated digital marketing strategy across Saint Michael’s Hospice, Herriot Hospice and Just ‘B’, overseeing campaigns across websites, social media, email, search and paid advertising. Using creativity, audience insight and performance data, you will optimise digital activity to increase donations, fundraising participation and supporter engagement. Working collaboratively with colleagues across fundraising, marketing and clinical services, you will ensure our digital channels deliver measurable results and support our wider organisational goals. You will also provide specialist digital expertise and, in time, recruit and manage the Digital Marketing Officer, helping to strengthen our digital capabilities and secure the future of our vital hospice, bereavement and emotional wellbeing services.

Saint Michael's Hospice (North Yorkshire Hospice Care)

North Yorkshire Centre for Independent Living